How to Use YouTube Search Trends to Create Engaging Content

Have you developed your video marketing strategy and determined YouTube is the place to be? If you want to leverage your success, you should be on the lookout for YouTube search trends.

YouTube search trends are the easiest way to determine what topics are popular on the platform at any given moment. But this isn’t just a metric for measuring the success of other video content creators—YouTube trends also help you determine what kind of videos you can create to grow your audience and reach a wider appeal.

In this article, we’ll go over how you can find YouTube trends to follow, how you can leverage them to create your content, and how those trends affect the YouTube advertising space.

How Do You Find YouTube Search Trends?

There are several resources you should consider checking out to discover the latest search trends. Here is how to find the YouTube search trends that can shape your future content strategy.

  • YouTube: Unsurprisingly, YouTube is a great place to look for the latest YouTube trends. The platform conveniently has a “Trending” category under its Explore page, which gives you a direct pulse on what videos are currently trending. This list is updated every 15 minutes, showing which videos rise and fall from the top spots.
  • Social media: For some political and cultural topics, video trends reach far beyond YouTube. Checking popular media platforms can give you a glimpse into current topic trends.
  • SEO Platforms: Most SEO Platforms’ primary purpose is to look for and measure how people search on the internet using keywords and phrases. Still, keywords are not only relevant for search engines, but any widely used website uses SEO basics. Semrush allows you to search for specific topics, and they’ll deliver the latest YouTube keyword search trends. This gives you the exact verbiage people use to look for trending topics.

How Do You Leverage Trends for Your Video Content?

Using YouTube search trends as a springboard toward success is not as simple as chasing those trends. Target the wrong trend, and you may sink hours into a topic that doesn’t give you any traction with viewers. 

We don’t want you to have any wasted effort in growing your YouTube audience. That’s why we’ve gathered the four best tips you can use to properly leverage trends in your favor.

1. Start With Goals

Before creating content, think of your long-term goal for content creation. Are you doing it to grow an audience? To become an expert in a niche category? 

Whatever your goals may be, don’t let a trend dissuade you from them. This will help ensure you follow trends that are relevant to your usual content. However, it can inspire how you create your content around the trending topic.

2. Capitalize on Google Keyword Trends

If something is a trending topic on Google and other search engines, chances are people will be looking for video content as well. This is particularly true for question-based searches. 

For example, say you specialize in automotive content. If you find a trending topic about how often you should flush your brake fluid, consider creating content that addresses that question and teaches people how to flush their brake fluid.

3. Optimize/Reutilize Previous Content

Maybe you’ve already created a video that covers the trending topics. If this is the case, don’t start from scratch—video creation is time-consuming and costly. Instead, you can repost your old content or splice it with updated information to make it more timely.

4. Take Advantage of Seasonal Trends

Just because a trend isn’t evergreen does not mean you should ignore it entirely. Take the search term “how to make a Christmas wreath.” Sure, it is likely only ever searched during the holiday season, but it will get searched every holiday season.

Creating seasonal content ahead of time is a great strategy that will help prepare you for the future, ensuring your content will be in front of the right audience at the right time.

Of course, don’t follow a trend just because it’s seasonal. Ensure the content always aligns with your goals and regular content, so it’s not a jarring departure from what you usually produce.

Can Search Trends Improve Your Video Advertising?

Examining trends can help you craft your YouTube advertising strategy. Many users are searching the web for a product you offer. They go onto YouTube and are greeted by an ad for your product. Because of relevancy, that user is more likely to click on your ad.

If a product or service you offer is part of a popular trend, advertise it as soon as possible.

Perfect Your Video Ads with Channel Factory

Want to learn more about aligning your video content with YouTube search trends? Work with Channel Factory. Our experts build customized YouTube advertising solutions for optimal brand and content alignment. Contact us today!

5 Do’s and Don’ts of Successful Video Marketing

Videos play a crucial role in a business’s content marketing strategy and can boost sales. With that said, trends and best practices are constantly evolving. Keeping up with how the video marketing industry changes yearly and monthly is essential, or your brand will get left behind. To help, we have broken down the top trends of video marketing in 2022, along with current video marketing tips you should be following.

2022 Trends in Video Advertising

While creative ideas have their place in marketing, it’s also important to follow the trends in your industry. Using trends to generate strategy can increase your brand’s visibility, engagement, credibility, and more. 

Here are some of the top mobile video advertising trends to add to your content marketing calendar:

  • User-Generated Content (UGC): UGC is just like it sounds—consumers create the content instead of a marketing team. USG videos inspire more trust for your brand and can take many forms, including product reviews, demos, tutorials, unboxing videos, etc. 
  • Interactive Videos: These videos encourage viewers to engage with links and content while watching. Examples of interactive videos can include polls, landing pages, questions, other content from your brand, and more.
  • TikTok: TikTok is not new in 2022. However, it is an increasingly relevant space to include in your video marketing. Plus, these types of videos are quick and easy to make. 

5 Do’s and Don’ts Video Marketing in 2022

Perhaps the biggest change between video marketing in 2022 versus video marketing best practices in 2021 is the increasing emphasis on short video content. With social media channels pushing reels, and consumers’ attention spans hovering around eight seconds, 2022 is shaping up to become the year of short content. 

The following are four more tips for video marketing in 2022 and beyond.

1. Do Optimize Videos for Search

Video marketing and search engine optimization (SEO) go hand in hand in any good digital marketing ecosystem. Before filming, know your target search intent, then create high-value, relevant videos. 

Answer important questions, educate, and engage your audience. Like with standard website SEO best practices, you need to do keyword research and use them both in the video and the description. 

Once you have created strong content, optimize on the back end with meta titles, video descriptions, captions, hashtags, thumbnails, etc. This process will look different across platforms. One video marketing SEO tip many overlook is inserting a video transcript. This will help search engines know what the video is about and will allow the video to appear more widely and accurately in searches.

2. Don’t Chase Going Viral

It’s very easy to get caught up in trying to produce content that will go viral. This is a waste of time and money. Virality can risk a company’s brand suitability model and give you a disingenuous reputation. In general, it’s best to focus on quality content. 

3. Do Caption Your Videos

Captioning the videos you create has been very popular in 2022 across all platforms. Why? It is a more inclusive practice and allows your audience to watch your video anytime—even when they cannot use sound. According to a poll, 69% of people watch videos with the sound off in public places. Using captions will allow people to understand the information in your video without the sound, which will help you get your message across to more people. 

4. Don’t Produce Lengthy Videos

The concept of keeping content short has been around for a while, but in 2022, videos need to be even shorter. Short videos became more popular with the rise of TikTok, and you can see that shift with the addition of Instagram Reels and YouTube Shorts. If your brand doesn’t start favoring short videos that make the most of every second, you may notice a decline in your views and engagement. 

5. Do Consider Investing in Software

Every platform is complex, and brands can struggle to keep up with algorithm changes and best practices in video marketing. 

To combat this challenge, consider leaning on software for support. Channel Factory offers custom YouTube advertising solutions, including easy-to-use self-service software. This takes the guessing out of the equation and assists you with optimizing your video content for maximum results. 

Contact Channel Factory today to elevate your video marketing strategy.