A digital marketing ecosystem includes all digital media related to your brand. Like a natural ecosystem, it requires several different networks to work together as one. This includes your website, social media, video presence, and anything else that’s part of your digital strategy for a marketing ecosystem. It’s an entire connected system that helps create and promote comprehensive campaigns to establish and strengthen your brand’s position in the market. Read more to find out why your brand needs this ecosystem and how Channel Factory can help you get started.
What specifically does ecosystem mean in marketing?
The best way to interact with customers is through digital engagement. They’re already online. However, your target audience doesn’t use the internet in the same way or engage in the same places. Your marketing ecosystem encompasses various ways that your brand fosters awareness, engages potential customers, converts them into buyers, and nurtures customer loyalty.
How do you create a digital ecosystem?
Approaching your marketing as a more comprehensive strategy and intentionally looking at your brand’s entire digital marketing ecosystem is necessary to be competitive in an increasingly digital world. Creating your unique digital ecosystem depends on your business and target market, but the following steps can help direct you.
1. Develop a Strategy
When you think about your brand’s digital strategy, the first question to answer is: What do you want to achieve? Consider this question carefully, combining goals, objectives, and methodology. Having this clarity will direct your efforts.
2. Set Measurements
Keep in mind that any successful marketing strategy uses data and analytics to understand what works and what needs improvement. You can also use these measurements to change and evolve your strategy over time.
3. Include Social Media Marketing
Any complete digital marketing ecosystem will utilize social media. This includes Facebook, Instagram, LinkedIn, Pinterest, and Twitter. These are powerhouse channels with huge followings and user engagement. Each can drive a solid return on investment in its own unique way.
Social media marketing can include free activity through your brand’s profiles and the posts and engagement on your activity. It can also include paid media advertising on the platform. Whether sticking to the free options or including paid, the added bonus of social media is brand accessibility. Engage in organic conversations that can lead to trust and return business. You’ll also benefit from providing superior customer service, conducting research on habits and trends, and activating super customers or fans. These should all be a part of your company’s business objectives for social media marketing, whether or not you opt for paid advertising.
4. Build a Strong Video Presence
One of the most powerful digital channels is video. In 2020, more than 244 million people in the United Stated watched videos online. Brands who consciously invest in the right video content through brand safe, suitable, and performance driven strategies are poised to take advantage of this effective channel for reaching audiences. Channel Factory harnesses years of experience to provide your brand with a competitive edge and build dominant brand recognition by incorporating a strong video strategy into your digital marketing ecosystem.
5. Consider Digital Ads
It makes sense to allocate more of your marketing ecosystem dollars to digital advertising rather than traditional. This includes search, display, social, and video ads. Channel Factory’s experts can discuss options and how they fit into your overall strategy.
6. Tap Into Search Engine Optimization (SEO)
Conventional wisdom continues to show that SEO is powerful. Used effectively, you can increase brand awareness, build authority and trust, and capture good leads and customers ready to engage. SEO is often a long-term strategy, but one that can pay off.
7. Make Sure Your Website Is Effective
You must have a well-designed and easy-to-use website that is user-friendly and welcomes your customers. Also, consider how well the website works on mobile devices. This is also a time to ensure that your logo and graphics utilize color with clear and memorable designs that stick with the consumer long after logging off.
8. Remember the Power Of Word-of-Mouth
Don’t forget about or dismiss conversation marketing. Referrals from, among, and between family and friends are the most reliable way to grow your business. Paired with social media marketing, social proof has tremendous power.
9. Email Marketing
Using email to market through messaging, advertising, and newsletters is a proven tool to attract and retain customers. Continue to find interesting ways to break through the static of conventional messaging and use emails to stand out from the crowd.
10. Know Your Customers
What’s important to your customers? How do they identify with your organization, and what makes them return? You can get this through all different kinds of data and a reliable customer relationship manager. The best CRMs can help you get to know your customers while respecting privacy laws at the same time.
What comes next?
As you build and fine-tune your digital marketing ecosystem, let the experts at Channel Factory help. Contact us today.