We categorize content and
activate video ads across Social Media that are:
to drive commercial & reputational advantage for
Media Agencies & Advertisers.
We Believe in Doing
Good Business

While Doing Good
We show how constraining the negative while amplifying the positive increases campaign efficiency & effectiveness, while increasing social wellness and sustainability.
Avoid the Bad & Align With The Good
Constrain Negativity
UNTRUE
We avoid misinformation and content that is contentious or misleading
Amplify Positivity
We Deliver Superior Campaign Performance
+ Brand Reputation + Risk Management
Reduce
Exclude Content Where Viewers Are Not Viable Customers
Exclude content that is less relevant to your brand or where consumers are typically less responsive
Exclude unsafe, unsuitable, or content not aligned with your audience’s interests and beliefs, but don’t exclude diverse audiences
Increase
Support Unfairly Blocked Creators, Content, And Audiences With Intentional Inclusion Lists For Under-Represented Audiences.
Integrate Excluded, Relevant Content; Ensure Adaptability, And Include Suitable News.
Include Content Most Aligned With Your Brands Audiences’ Interests And Beliefs
REDUCE
REDUCE AUDIENCE WASTAGE
- Exclude content where viewers are not viable customers
REDUCE INVENTORY WASTAGE
- Exclude content that is less relevant to your brand
- Exclude content where consumers are typically less responsive
REDUCE AUDIENCE & BRANDS RISK
- Exclude unsafe and unsuitable content
- Exclude content not aligned with your audience interests and beliefs
- But don’t exclude diverse audiences
INCREASE
INCREASE POTENTIAL AUDIENCES
- Include Creators, their Content and their Audiences that have been unfairly blocked
- Provide intentional Inclusion Lists for under-represented Audiences
INCREASE POTENTIAL INVENTORY
- Include highly relevant content previously excluded under legacy Safety & Suitability
- Include highly responsive content
- Include appropriate News content
INCREASE CONTEXTUAL RELEVANCEÂ
- Include Content most aligned with your brands Audiences’ interests and beliefs
It’s on us! Request a comprehensive analysis of a previous marketing campaign to see how Channel Factory’s approach can achieve outstanding results.
Our Capabilities
Brand Safety
Avoid content that could be harmful to your brand. Channel Factory addresses your Brand Safety and reputation across the media spend. We employ advanced brand safety measures to shield your brand from undesirable content
Brand Suitability
Brand Suitability builds on Brand Safety by displaying advertising in contextuallly relevant content that aligns with both the brand and its audience. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
Learn More
Misinformation
Channel Factory recognizes the importance of giving our clients an option to protect themselves from Misinformation and Disinformation. Using our proprietary machine learning tech, we are able to detect and categorize misinformation content.
Relevance
Identify content suited to the brand and its consumers. Our data-driven insights and proprietary technology enable brands to connect with their intended audiences in the ideal contextual environment, fostering engagement and driving results.
Learn More
Responsiveness
Our specialized performance team is trained to identify channels and videos with consistent performance metrics including engagement and interaction, ensuring your brand only appears adjacent to content with active, involved viewers. Higher levels of engagement and interaction correlate with higher levels of campaign effectiveness.
Learn More
Inclusiveness
With Channel Factory’s Conscious Business Performance driven strategy – you get access to thousands of creators and content that would otherwise be blocked by generic suitability and contexual partners. Our Intentional Inclusion Lists spans across the key pillars of DE&I, Sustainability, and Civic Society.
Learn More
Trusted YouTube Measurement Program Partner (YTMP) since 2020
The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube.
When a company has the YTMP badge, it means it’s been carefully vetted and meets our standards. It also means we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance, inclusive of Google media.
Our Tech
YouTube
Meta
Tik Tok
Self Services / SaaS
Managed Services
Guaranteed Outcomes
Our Partners
Channel Factory in a Snapshot
The Art Of Alignment - Global Research
Our latest research about the relationship between brand personality and content appropriateness.
Uncover insights on changing social attitudes, authentic representation in advertising.
Join us in Cannes, 17-21 June, as we are activating in an even bigger way with our partners and clients.