We categorize content and
activate video ads across Social Media that are:

Safe & Suitable

Contextually Relevant

Responsive

Inclusive

to drive commercial & reputational advantage for
Media Agencies & Advertisers.

Check out our latest case study Contact us

We Believe in Doing
Good Business 
While Doing Good

We show how constraining the negative while amplifying the positive increases campaign efficiency & effectiveness, while increasing social wellness and sustainability.

Avoid the Bad & Align With The Good

Constrain Negativity

UNSAFE

We avoid content that could be harmful to your brand

UNSUITABLE

We avoid content that could be unsuitable for your brand

UNTRUE

We avoid misinformation and content that is contentious or misleading

Amplify Positivity

RELEVANT

We identify content suited to your brand’s consumers

RESPONSIVE

We identify content where viewers are ready to interact (performance oriented)

INCLUSIVE

We identify content created by and tailored to diverse, representative audiences

We Deliver Superior Campaign Performance
+ Brand Reputation + Risk Management

Reduce

Reduce Audience Wastage

Exclude Content Where Viewers Are Not Viable Customers

Reduce Inventory Wastage

Exclude content that is less relevant to your brand or where consumers are typically less responsive

Reduce Audience & Brands Risk

Exclude unsafe, unsuitable, or content not aligned with your audience’s interests and beliefs, but don’t exclude diverse audiences

Increase

Increase Potential Audiences

Support Unfairly Blocked Creators, Content, And Audiences With Intentional Inclusion Lists For Under-Represented Audiences.

Increase Potential Inventory

Integrate Excluded, Relevant Content; Ensure Adaptability, And Include Suitable News.

Increase Contextual Relevance

Include Content Most Aligned With Your Brands Audiences’ Interests And Beliefs

REDUCE

REDUCE AUDIENCE WASTAGE

Exclude content where viewers are not viable customers

REDUCE INVENTORY WASTAGE

Exclude content that is less relevant to your brand
Exclude content where consumers are typically less responsive

REDUCE AUDIENCE & BRANDS RISK

Exclude unsafe and unsuitable content
Exclude content not aligned with your audience interests and beliefs
But don’t exclude diverse audiences

INCREASE

INCREASE POTENTIAL AUDIENCES

Include Creators, their Content and their Audiences that have been unfairly blocked
Provide intentional Inclusion Lists for under-represented Audiences

INCREASE POTENTIAL INVENTORY

Include highly relevant content previously excluded under legacy Safety & Suitability
Include highly responsive content
Include appropriate News content

INCREASE CONTEXTUAL RELEVANCE

Include Content most aligned with your brands Audiences’ interests and beliefs

It’s on us! Request a comprehensive analysis of a previous marketing campaign to see how Channel Factory’s approach can achieve outstanding results.

Our Capabilities

Brand Safety

Brand Suitability

Misinformation

Relevance

Responsiveness

Inclusiveness

Brand Safety

Brand Suitability

Misinformation

Relevance

Responsiveness

Inclusiveness

Trusted YouTube Measurement Program Partner (YTMP) since 2020

The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube.

When a company has the YTMP badge, it means it’s been carefully vetted and meets our standards. It also means we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance, inclusive of Google media.