Run ads next to content that aligns with and amplifies your brand messages
Be seen where it matters
CONTEXTUAL SUITABILITY
Adding channels that perform and subtracting those that lag behind decreases cost-per-view throughout the life of your campaign
REALTIME PRICE EFFICIENCY
YOUTUBE DELIVERS HUGE SCALE
FOR ADVERTISERS
YouTube is always growing. Billions of consumers watch millions of channels across thousands of topics every day.
Everything you need to know in order to maximize the effectiveness and efficiency of your YouTube campaigns, including the latest content trends and most important YouTube ad formats and products.
Hyper-relevant content that amplifies a brand message
Excludes illicit activity
of campaigns run against unsuitable content that is not targeted to the right person
Leveraging historical performance data differentiates Channel Factory. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Our proprietary technology analyzes all of YouTube in real-time.
ViewIQ uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and contextual performance in YouTube advertising campaigns.
Brands Who Perform Better with Channel Factory
Brand suitability is crucial for Lego. As a global toy advertiser, they want to ensure they connect with the right audience and take great care in determining the content against which they want to advertise. Beginning in Europe in 2019, Lego has since expanded globally, running over 300 campaigns with Channel Factory.
Brand suitability and performance are critical to Southwest‘s marketing strategy, and our research indicates that 7.9% more consumers connect with airline ads when they are contextually aligned. Southwest has consistently shown strong performance since 2018 with more than 30 campaigns with Channel Factory, delivering up to 2x standard industry benchmarks.
With managed outcomes, Channel Factory delivers pricing efficiencies on the Google auction, with customized media plans based on brand suitability specific to you. Your campaign will be fully optimized in real time driving up to 30% increased performance like increased CTR, VTR, and decreased cost. Customers have access to 24/7 support and post campaign reporting highlighting optimizations and performance improvements that delivered your campaign KPIs.
Easily deploy our standard or custom inclusion lists into DV360 with up to 20,000 channels per category, and a professionally curated block list of keywords. Your inclusion list will be tailored to your specific needs to ensure maximum suitability and contextual performance. We operate in over 39 languages.
Channel Factory can work with you in whatever way is most comfortable for your brand or agency. Schedule a demo with us today to see how we can maximize your YouTube advertising.
