Privacy Policy
Last updated March 2023.
Channel Factory, LLC (“Channel Factory” or “we”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use, protection, and disclosure of Personal Information received from your use of this website, located at www.channelfactory.com (the “Site”), as well as all related websites, applications, browser extensions, and other services provided by us (collectively, together with the Site, our “Service”), and in connection with our customer, vendor, and partner relationships. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to update your contact information or get answers to questions you may have about our privacy practices.
This policy also tells you how we use tracking technologies, cookies, and browsing data we collect from your use of our Service, the measures we take to protect the security of the information you provide to us through our Service, and how you can contact us if you have any questions regarding our online service.
By providing your informed consent in the pop-up notifications and contact forms used across the Site, you expressly consent to our collection, use, disclosure, and retention of your information relating to your use of the Service. Our goal is to collect and use information to deliver effective and personalized service, which take your interests and preferences into account, as well as for our legitimate business needs and interests. If you refuse to provide consent, you may continue to use the website and information marked as “For Marketing Purposes” will not be collected. More information is provided in the table below.
There are two main types of information we collect about users of our Service that include (but are not limited to) the following:
Information that identifies you: this is commonly referred to as “personal information” and includes, for example, information that you provide to us such as your name, email address, company and title if you ask for access to or demonstrations of any of our products; and
Information that relates to you, but on its own does not identify you: such as information about your Internet connection, the equipment you use to access our Services, the type and version of your device’s operating system or web browser, in some cases your device’s location, and information relating to your usage of our Services.
The methods we use to collect information about you are as follows:
Directly from you, when you provide it to us. For example, when you request products or services from us, when you register with us, respond to surveys, apply for a job, contact us or otherwise interact with us. Please remember that if others use devices into which you remain logged in, they may share information with us as if they were you, and they may have access to information that you have previously provided us. To protect your privacy, please log out from our online services that you access from public or shared devices.
Automatically, when you use our Site: information collected through the use of cookies and other technologies. Like most web businesses, we use automated mechanisms (e.g., cookies and pixels) with unique identifiers to keep track of user interactions with our Services. We may use our own technology for that purpose, and we also may use third party services such as Google Analytics, in which case those third parties gather information such as your IP address, browser type, the webpage from which you came to our website, and the times of your access to our Services. In addition, as you browse Channel Factory.com and other Channel Factory URLs, advertising cookies may be placed on your computer so that we can understand what you are interested in.
From influencer partners’ YouTube channels. Channel Factory partners with social media influencers for various advertising campaigns. We extract the information of visitors to the social media channels and postings (e.g. API) of our influencer partners. This information is encrypted, secured and collected under YouTube’s own privacy policy and terms of use.
From our business customers/brand clients, who provide Channel Factory with their user data (e.g. Group M). User data provided to Channel Factory are typically encrypted by Google or the client prior to reaching Channel Factory. Channel Factory also hashes and/or encrypts use data provided to us by the client.
From third parties, including social networks, other online services, publicly available records, our service providers. and from consumer data resellers.
What are Cookies?
Cookies are tiny files that are placed on your device that enable additional features and functionality; like tracking and remembering things about website visitors. Most websites use some variation of cookies to track and store data about their users. This information can be used to deliver better web experiences and more relevant advertising.
Cookie Usage
We use cookies for a number of purposes, primarily to learn more about our users and their behaviors. Keep in mind that this data isn’t tied to any personal information, it’s a combination of numbers and identifiers that let us know how you’re finding our content and interacting with it. We employ a number of First-Party and Third-Party cookies to help us understand our customers’ needs and give them a more personalized web experience.
First-Party Cookies
First-Party Cookies are issued directly by the website you are currently visiting. When you visit a new website, a cookie is created that tracks your unique settings and interactions with that website. We use first-party cookies to track user behavior on our site to inform future improvements and optimizations to create the best possible user experience.
Third-Party Cookies
Third Party Cookies are created by parties that exist outside of the website; like Google and Facebook. Typically, a website will integrate a piece of code that will allow for additional tracking and monitoring both on and off of the website. For example, if you’re shown an advertisement on Google search and you click through to our website, Google will let us know how and where you found our ad. This lets us optimize both our website in addition to our digital advertising efforts. Please note that we have no direct control over the content of the cookies they create, the use made of any data collected, or the security of that data. We control whether or not we use the third-party service with our website, and how it is integrated and presented on our website. However, we do not have control over the cookies themselves.
For a comprehensive list of the cookies we utilize, please see the chart below.
How We Use the Information
How We Share Your Information
Service providers that we have retained to perform certain business-related functions on our behalf: for example, service providers who offer services including research and analytics; hosting websites, fulfilling transactions, maintaining databases, and providing technology services and platforms. These parties are provided only with the personal information or other information they need to perform their functions and can only use and disclose that information as is necessary to perform the services on our behalf, or to comply with legal requirements. We take steps to ensure that third party service providers will take appropriate steps to protect your personal information.
Clients/customers: we provide analytics and tools to our customers and clients regarding the optimization of their advertising campaigns to certain demographics. This is a core and necessary component of our business. Personal identifying information is encrypted and protected.
In addition, we may disclose your personal information to law enforcement agencies, government/regulatory bodies, and content protection organizations to:
Sale or Transfer of All or a Part of Our Business
We reserve the right to transfer the information described in this Privacy Policy in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the online services. We will make commercially reasonable efforts to provide you with reasonable notice of such transfer, or as otherwise required by law. If you do not want your personal information to be processed following such a transfer, you should contact the subsequent owner of the business.
How We Protect Your Information
We maintain procedural, technical, and physical safeguards for our online services to help protect against loss, misuse or unauthorized access, disclosure, alteration, or destruction of the personal information you provide via our Services. We also ask the service providers that help us deliver our services to do the same. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop, or improve our services. Unfortunately, no transmission of data is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. Therefore, any transmission of personal information to us is made at your own risk. If you believe that your interaction with us is no longer secure, please notify us using the contact details below.
Where Your Information Will Be Used
Channel Factory is based in the United States and may from time to time transfer your personal information to other countries and make it accessible to any of our affiliates and third-party service providers internationally. Where the transfer of information is to a country that does not provide an adequate level of information protection, Channel Factory has taken steps to ensure that your personal information receives an appropriate level of protection.
If you are located outside of the United States, please be aware that information we collect, including personal information, may be transferred to, and processed, stored and used in the United States. Under United States law, your personal information may be subject to access requests from governments, courts, or law enforcement in the United States. By using our Site and providing your personal information to us, you understand and agree that your personal information may be sent to other countries including those which do not provide an equivalent level of information protection as the European Economic Area (EEA).
Do Not Track
Channel Factory does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use our Service.
Third Party Web Beacons and Third Party Buttons
We may display third-party content on the Service, including third-party advertising. Third-party content may use cookies, web beacons, or other mechanisms for obtaining data in connection with your viewing of the third party content on the Service. Additionally, we may implement third party buttons, such as Facebook “share” buttons, that may function as web beacons even when you do not interact with the button. Information collected through third-party web beacons and buttons is collected directly by these third parties, not by Channel Factory. Please consult such third party’s data collection, use, and disclosure policies for more information.
Links To Other Websites
Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.
Your California Privacy Rights
Residents of California have the right to request a disclosure describing what types of personal information we have shared with third parties for their direct marketing purposes, and with whom we have shared it, during the preceding year. You may request a copy of that disclosure by contacting us at contact@channelfactory.com
Updates To our Privacy Policy
From time to time, we may revise this Privacy Policy to reflect industry initiatives, changes in the law or technology, or changes in our practices regarding information collection and use. If we make material revisions to the way we collect or use your personal information so that we are using it for purposes or sharing data with third parties that you have not consented to, we will provide you with notice of those changes and may do so by either: (1) announcing the change on the home page of our Site or (2) taking other actions as we deem appropriate under the circumstances, including without limitation, posting the revised version of this Privacy Policy online. You agree that we may notify you about material changes in the way we treat personal information by placing a notice on our Site. You should check our Site frequently for updates. You can determine when this Privacy Policy was last revised by referring to the “Last Updated” or similar legend at the top of this page. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy on the Internet, accessible through this site. By continuing to use this online service following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Policy, as it may be amended from time to time, in whole or in part, please do not continue to use our Site.
Data Related to Kids Content
YouTube itself complies with COPPA in a few ways:
- Content: Designates content as “made for kids” or “general”
- Targeting: Makes sure behavioral/remarketing/personalized ads aren’t shown to anyone under the age of 13 (per a FamilyLink account) or on any content deemed as “made for kids”, cannot run Brand Lift studies on content made for kids
- Types of Advertisers: limits the type of advertisers who can run on content made for kids (e.g. no Food and Drink)
- Creative: has guidelines on what can creatively be in an ad intended for kids
- Ad Product add-ons: Cannot run End Screens or Cards
Ads made for kids
Channel Factory is kidSAFE certified and kidSAFE+ COPPA certified which means our Channel Factory technology protects kids, doesn’t invade privacy, etc., and also works with the platform we layer it on (YouTube).
kidSAFE-CERTIFIED Seal Requires compliance with the following “Basic Safety Rules” (as applicable): Safety measures for chat, community, and social features, Rules and educational info about online safety, Procedures for handling safety issues and complaints, Parental controls over child’s account, Age-appropriate content, advertising, and marketing.
kidSAFE+ COPPA-CERTIFIED Seal (FTC-Approved “Safe Harbor”) Requires compliance with the Basic Safety Rules above, plus the following additional “COPPA Privacy Rules” (as applicable): Neutral age questions, Parental notice and consent procedures, Parental access to child’s personal information, Data integrity and security procedures, COPPA-compliant privacy policy, COPPA oversight and enforcement by the kidSAFE® Seal Program.
Contact Us
For any queries or complaints in relation to this Privacy Policy or Channel Factory’s privacy practices, please contact us at contact@channelfactory.com
Statement of GDPR Compliance
Channel Factory, LLC
General Data Protection Regulation (GDPR) Compliance Statement
Effective Date: May 25, 2018
Contact Information
Channel Factory, LLC Attn: Privacy Officer/Controller
8383 Wilshire Boulevard
Suite 930
Beverly Hills, CA 90211
contact@channelfactory.com
The Types of Personal Data That We Collect
Channel Factory collects personal data from data subjects who visit our public web and mobile sites (“EU Website Visitors”) and individual representatives of our corporate customers, suppliers and business partners (“EU Business Contacts”).
From EU Business Contacts, Channel Factory may collect the following types of personal data:
Purposes for the Processing of Personal Data; Legal Basis
Channel Factory processes the personal data of EU data subjects for the purposes of:
For visitors to the Channel Factory web site, the basis for the processing of personal data is consent. For all other data subjects, such processing has been determined to be in the legitimate interest of Channel Factory and the respective data subject in order to promote a business relationship.
Recipients of Personal Data
Transfer of Personal Data to a Third Country
Personal data collected by Channel Factory may be stored or processed in the United States or in any other country where Channel Factory or its affiliates, subsidiaries, or third party service providers maintain facilities. EU data subjects who provide personal data to Channel Factory consent to the processing and transfer of that data to the United States and around the world. Channel Factory may also execute agreements with third parties for the transfer of personal data outside of the EU using European Commission-approved Standard Contract Clauses.
Storage
All storage is secure and our suppliers have GDPR procedures in place.
Retention Period
Personal data is retained by Channel Factory no longer than necessary to execute its obligations with business partners.
Notification of Breach
We have a notification process in place for any breach.
Access to, Modification and Deletion of Personal Information
For questions about the collection of personal data by Channel Factory, or to exercise the right to access, correct, update, or delete such data or object, for legitimate purposes, to the processing of personal data, as provided under applicable law, please email contact@channelfactory.com or correspond with Channel Factory at:
Channel Factory, LLC
Attn: Privacy Officer/Controller
8383 Wilshire Boulevard Suite 930
Beverly Hills, CA 90211
We will respond to data requests within the time allotted by any and all relevant legislation or directives.
Right to Withdraw Consent
Data subjects whose processing is based upon consent may withdraw that consent at any time; however, Channel Factory will not be able to provide or continue to provide services or marketing communications to the data subject.
Privacy Policy
We have a privacy policy which informs people what data we collect and what we do with that data.
Changes to This Statement
We may update this Compliance Statement to reflect changes to our information practices. If we make any changes to this Compliance Statement, we will notify data subjects by means of a notice on this Site as well as the applicable date. We encourage website visitors, business contacts, and others to periodically review this page for the latest information on our privacy practices.
