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CONSCIOUS BUSINESS

Powering Positive and
Purpose-Driven Media

Since 2010 Channel Factory has been redefining digital advertising with a focus on responsible advertising, innovation, and performance. Discover who we are, what we stand for, and how we are transforming the media landscape.

Get in touch

The biggest brands and agencies grow on YouTube and social platforms with us

our mission

“Transform the media landscape by amplifying positive content that supports and respects consumer well-being.”

As a purpose-driven, minority-owned company, we’re reimagining how media can be used to drive performance and positive social impact.

We invite like-minded marketers, agencies, platforms, and policy-makers to join us on this journey.

Our Story

Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media while supporting positive content.

At Channel Factory, we believe that advertising should be both effective and responsible.Since our founding, we have been at the forefront of conscious advertising, using data-driven insights to create brand-safe, suitable, and contextually relevant campaigns. From our early days developing ViewIQ to our AI-powered media optimization platform, ActivateIQ, we have continuously evolved to meet the needs of an ever-changing digital landscape and are now serving over $2 billion in ad campaigns from our 31 offices worldwide.

What It Means to Be a Conscious Business

We find the balance between profit and growth and making a positive societal impact—for people, communities, and the planet.

We operate at the intersection of pure-play "for profit" and "for good"—showing that with commitment, innovation, and purpose, both can be achieved.

our values

Our core values - the 5i‘s - drive everything we do.

Independent

global AdTech company. Our independence means we can single-mindedly focus on adding value to our clients, including respectfully challenging industry conventions and having to appease stakeholders.

Innovative

in our thinking and problem solving as we find ways to not only place brands in “content-suitable”, contextually relevant social content that delivers business outcomes but to create unique solutions for emerging challenges.

Inclusive

in outlook and action, highlighting and resolving the inequities and exclusions in the media landscape that have been the unintended consequences of the industry’s Brand Safety & Suitability efforts.

Impactful

in delivering clients’ business outcomes whether: Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Conscious-focused campaigns.

International

with 500 team members across hubs and local offices in 30+ countries across the Americas, EMEA, APAC & MENA.

Join Our Team

We are always looking for passionate individuals who want to make a real impact in the advertising industry. If you are driven by innovation, committed to ethical advertising, and eager to work with cutting-edge AI technology, we would love to hear from you.

Explore our current job openings

Powering Positive and
Purpose-Driven Media

“Transform the media landscape by amplifying positive content that supports and respects consumer well-being.”

Our Story

What It Means to Be a Conscious Business

Our core values - the 5i‘s - drive everything we do.

Independent

Innovative

Inclusive

Impactful

International

Join Our Team

Join Our US Team

Join Our APAC Team

Join Our EMEA Team

Upcoming events

Cannes Lions Festival of Creativity 2025

Brand Safety Summit London

Possible

Global footprint

Powering Positive and Purpose-Driven Media

“Transform the media landscape by amplifying positive content that supports and respects consumer well-being.”

Our Story

What It Means to Be a Conscious Business

Our core values - the 5i‘s - drive everything we do.

Independent

Innovative

Inclusive

Impactful

International

Join Our Team

Join Our US Team

Join Our APAC Team

Join Our EMEA Team

Upcoming events

Cannes Lions Festival of Creativity 2025

Brand Safety Summit London

Possible

Global footprint

Powering Positive and
Purpose-Driven Media