Since 2010, Channel Factory has been helping brands and agencies buy YouTube and digital video more effectively. We maximize performance while ensuring advertisers are reaching the right audiences in the right places.
We pride ourselves in being a conscious-led company committed to fixing implicit biases within the advertising industry in efforts to help promote positivity and build a more diverse and inclusive digital ecosystem and world.
We enable advertisers to thoughtfully invest their media dollars in line with their brand values and offer managed service and self-service inclusion lists & block lists, which are easily implemented through DV360 or Google Ads with standard IAB category lists or highly customized content lists in 39+ languages.
our values

PEOPLE FIRST
We move faster together, assuming good intentions internally and externally. We keenly manage relationships across the organization to ensure we keep projects moving forward as a global team.

VISIONARY
We think strategically, focusing on the big picture. If we see something that doesn’t quite work, we ask questions. We continually push boundaries and think about how we can do more with less, be bigger, be bolder.

CHALLENGE STATUS QUO
We don’t just accept things as they are. We innovate. We test new ideas, push to improve and make sure we understand the impact of what we are changing. We use every challenge as an opportunity to learn and grow.

EXCELLENCE
We take complex issues and make them simpler. We see things all the way through, from A to Z. We deliver with excellence in everything, ensuring the results and final product are at a high standard

WORK ETHIC
We are passionate about what we do and how we do it. We go above and beyond to ensure we are evolving, learning, and improving.
MEET OUR EXECUTIVES

Alex Littlejohn
MD APAC

David Hinton
Chief Operations Officer

Eren Pamir
Chief Finance Officer

Fiona Alenda
MD France

James Rooney
Global Head of Product

Jenny Chau
Chief Solutions Officer

Lauren Douglass
SVP of Global Marketing
Lauren Douglass has 10+ years of experience in cultivating unique, assertive, and compelling brand voices for major digital publishers, agencies, and AdTech players including the Daily Mail, AOL, Citibank, and Teads. At Channel Factory, she leads a global team of communications and content strategists in curating the company’s vanguard value proposition and outstanding reputation in the digital video marketplace.

Luca Di Cesare
MD Italy & Spain

Mattias Spetz
Global President

Nicholas Greco
SVP, Head of Sales

Nick Beentjes
MD BeNeLux

Paco Panconcelli
MD Dach

Phil Cowdell
Chief Strategy Officer

Rob Blake
MD UK & Ireland

Robert Björk
MD Nordics

Robin Zieme
Chief Growth Officer

Roxy Ziatabari
SVP, Account Management/Client Solutions

Tony Chen
CEO & FOUNDER
Channel Factory CEO and founder who dropped out of college to create a better video ecosystem for users, brands, and creators. He has grown the company to a global entity that partners with Fortune 500 advertisers across 30+ countries. Tony is a Forbes 30 Under 30 designee, a member of YPO, and a classical pianist.

















