about us
our story

Since 2010, Channel Factory has been helping brands and agencies buy YouTube and digital video more effectively. We maximize performance while ensuring advertisers are reaching the right audiences in the right places.

We pride ourselves in being a conscious-led company committed to fixing implicit biases within the advertising industry in efforts to help promote positivity and build a more diverse and inclusive digital ecosystem and world.

We enable advertisers to thoughtfully invest their media dollars in line with their brand values and offer managed service and self-service inclusion lists & block lists, which are easily implemented through DV360 or Google Ads with standard IAB category lists or highly customized content lists in 39+ languages.

our values


We move faster together, assuming good intentions internally and externally. We keenly manage relationships across the organization to ensure we keep projects moving forward as a global team.


We think strategically, focusing on the big picture. If we see something that doesn’t quite work, we ask questions. We continually push boundaries and think about how we can do more with less, be bigger, be bolder.


We don’t just accept things as they are. We innovate. We test new ideas, push to improve and make sure we understand the impact of what we are changing. We use every challenge as an opportunity to learn and grow.


We take complex issues and make them simpler. We see things all the way through, from A to Z. We deliver with excellence in everything, ensuring the results and final product are at a high standard


We are passionate about what we do and how we do it. We go above and beyond to ensure we are evolving, learning, and improving.


Alex Littlejohn


Alex is leading the growth of Channel Factory across the Asia-Pacific region. He brings over 20 years of experience in building and scaling technology companies such as Amobee and Adconion Media Group. Alex’s accolades include being voted on IAB Australia Board for two years running and being named among the 40 most influential people under 40 years in media and marketing Industries in Australia and Asia.

David Hinton

Chief Operations Officer

David comes with over 20 years in the digital advertising industry with both enterprises and venture-backed startups including Beringer Capital, Microsoft, and MSN to name a few. At Channel Factory, he leads global hyper-growth initiatives and efforts that accelerate the company’s efficiencies and scalability.

Eren Pamir

Chief Finance Officer

Eren has over 15 years of experience working in the financial sector, beginning in mergers & acquisitions at Lazard Freres, and moving on to hedge funds and fintech startup Seek Capital before joining Channel Factory where he focuses on building out the company’s investments and financial strategy.

Fiona Alenda

MD France

Fiona brings over 10 years of experience in mobile and digital advertising to Channel Factory. She has spent much of her career leading global customer success with global brands such as Apple, Levi’s, McDonald’s, and Sony. At Channel Factory, she focuses on growing the business in France through client retention and relationship management.

James Rooney

Global Head of Product

James has over 20 years of experience in advertising, marketing, and programmatic. Prior to joining Channel Factory, he led the Advertising and Revenue Technology team at The New York Times. James will lead the expansion of Channel Factory’s global footprint into entirely new types of media, delivering complete platforms that drive revenue and client retention.

Jenny Chau

Chief Solutions Officer

Since 2015, Jenny has brought her extensive digital media expertise to Channel Factory, overseeing every aspect of the client journey. She’s previously managed top clients at award-winning agencies such as OMD, GroupM, and Horizon Media. When Jenny is not with her work family, she is seen dashing around her local park with her husband, 2 kids, and 2 poodle mixes.

Lauren Douglass

SVP of Global Marketing

Lauren Douglass has 10+ years of experience in cultivating unique, assertive, and compelling brand voices for major digital publishers, agencies, and AdTech players including the Daily Mail, AOL, Citibank, and Teads. At Channel Factory, she leads a global team of communications and content strategists in curating the company’s vanguard value proposition and outstanding reputation in the digital video marketplace.

Luca Di Cesare

MD Italy & Spain

Luca has over 20 years in the digital industry holding directorial roles at companies from Google’s Doubleclick and Smartclip. His deep knowledge of advertising technology and the digital video advertising landscape, with a focus on connected and addressable TV technologies, is an invaluable asset in Channel Factory’s southern European growth strategy.

Mattias Spetz

Global President

Mattias is an industry vet coming from Smartclip where he built mobile-first digital video advertising products. At Channel Factory, Mattias works to improve the overall health and values of the digital video advertising ecosystem. He enjoys spending time with family and friends and watching ice hockey.

Nicholas Greco

SVP, Head of Sales

Nico has spent over a decade working in the digital advertising industry at both global agencies and technology companies.  Since joining Channel Factory in early 2021, Nico has built and led the East Coast sales team. In his new role as SVP, Head of Sales, he will now be leading the company’s sales efforts and expansion across North America. Prior to joining Channel Factory, Nico ran the East Coast Social Technology sales team and worked on Strategic Agency Partnerships at Amobee, a digital media and technology company recently acquired by Tremor Video. Greco’s earlier career included various sales and strategy roles at companies like, 4C Insights, Viant and Centro, as well as agency side experience at WPP’s Mindshare supporting the growth of brands like Jaguar-Land Rover.

Nick Beentjes

MD BeNeLux

Nick has over a decade in the digital media industry holding positions such as head of Agencies and Strategic Products at Sanoma, and Investment Director at GroupM, Netherlands. Driving his strategy for revenue growth is demonstrating to brands the power of brand suitability to drive ROI. When he’s not directing BeNeLux growth, he’s playing football with his three kids.

Paco Panconcelli

MD Dach

With 20+ years of experience in the digital industry, Paco Panconcelli has held major commercial roles across a range of leading companies including Managing Director of Quantcast Germany, VP of Sales IDG Germany and Director of Product Management AOL Germany.

Phil Cowdell

Chief Strategy Officer

Phil leads our business Strategy globally. Formerly on our Advisory Board, he will be a key partner and adviser as we map out the next steps for the company and the journey we will take together. Key strategic focus will include: our Conscious Advertising Program; Minority Media representation; key Strategic Partners; and our expansion across media platforms and formats. Phil will also apply his deep experience of designing and operationalizing global networks as we expand from our regional legacy to a truly global company. Previously, Phil was GroupM's Global President of Client Services, North American President of mPlatform and CEO of both Mindshare and Mediacom North America.

Rob Blake

MD UK & Ireland

Rob Blake brings almost two decades of experience driving revenue in leadership roles for companies such as AOL, Advertising.com, Rocket Fuel, and MediaMath. At Channel Factory, Rob is responsible for driving growth across the British and Irish markets.

Robert Björk

MD Nordics

Robert Bjork is a seasoned digital media executive, with over 12 years of experience across digital video and broadcast TV advertising. With previous positions at TV4 and Smartclip, Robert brings his extensive skillset to the EMEA team where he’s responsible for building local teams in Norway, Finland, and Denmark.

Robin Zieme

Chief Growth Officer

Robin founded an online video network operating across Europe that was acquired by Adconion in 2012, at this time he became the Managing Director of the company’s Nordic region. He successfully built the company’s advertiser, publisher, and recruitment strategy from the ground up in that region and developed extensive experience with agencies that were beginning to embrace online video as a main catalyst in the shift in marketing from TV towards online & digital beginning with pre-roll advertising in the North American Territory. At Channel Factory he heads up all Global Holding Company relationships and has launched +20 International markets propelling the growth for the company now and for the future.

Roxy Ziatabari

SVP, Account Management/Client Solutions

Roxy brings a wealth of experience from across the entire digital, programmatic video, and AdTech space. She oversees all brand and agency relationships and ensures our clients receive Channel Factory’s hallmark support, attention, and ROI-driving service.

Tony Chen


Channel Factory CEO and founder who dropped out of college to create a better video ecosystem for users, brands, and creators. He has grown the company to a global entity that partners with Fortune 500 advertisers across 30+ countries. Tony is a Forbes 30 Under 30 designee, a member of YPO, and a classical pianist.


Channel Factory strives to nurture the very best in digital
video advertising talent. Alongside our company values


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