about us
our story
Since 2010, Channel Factory has been helping brands and agencies buy YouTube and digital video more effectively. We maximize performance while ensuring advertisers are reaching the right audiences in the right places.
We pride ourselves in being a conscious-led company committed to fixing implicit biases within the advertising industry in efforts to help promote positivity and build a more diverse and inclusive digital ecosystem and world.
We enable advertisers to thoughtfully invest their media dollars in line with their brand values and offer managed service and self-service inclusion lists & block lists, which are easily implemented through DV360 or Google Ads with standard IAB category lists or highly customized content lists in 39+ languages.
our values
PEOPLE FIRST
We move faster together, assuming good intentions internally and externally. We keenly manage relationships across the organization to ensure we keep projects moving forward as a global team.
VISIONARY
We think strategically, focusing on the big picture. If we see something that doesn’t quite work, we ask questions. We continually push boundaries and think about how we can do more with less, be bigger, be bolder.
CHALLENGE STATUS QUO
We don’t just accept things as they are. We innovate. We test new ideas, push to improve and make sure we understand the impact of what we are changing. We use every challenge as an opportunity to learn and grow.
EXCELLENCE
We take complex issues and make them simpler. We see things all the way through, from A to Z. We deliver with excellence in everything, ensuring the results and final product are at a high standard
WORK ETHIC
We are passionate about what we do and how we do it. We go above and beyond to ensure we are evolving, learning, and improving.
MEET OUR EXECUTIVES
Tony Chen
CEO & FOUNDER
Tony Chen is the CEO and founder of Channel Factory who dropped out of college to create a better video ecosystem for users, brands, and creators. He has since pivoted several times, and has grown the company to a global entity that partners with 300 Fortune 500 advertisers across 30+ countries, helping brands buy safe, suitable, and performance-driven video. Tony is a Forbes 30 Under 30 designee and member of YPO as well as a classical pianist that loves meditating, journaling, and walking his dog.
Mattias Spetz
Global President
Jenny Chau
Chief Solutions Officer
Gerald Garcia
Chief Financial Officer
Phil Cowdell
Chief Strategy Officer
Robin Zieme
Chief Growth Officer
Nicholas Greco
SVP, Head of Sales
Roxy Ziatabari
SVP, Strategy & Client Solutions
Daron Porter
VP, Head of Brand Partnerships - North America
Rob Blake
MD UK & Ireland
Robert Bjork
MD Nordics
Luca Di Cesare
MD Italy & Spain
Paco Panconcelli
MD Dach
Fiona Alenda
MD France
Nick Beentjes
MD Benelux
Jovana Grujičić
Director of Client Solutions, EMEA
Jovana brings over 12 years of experience in marketing and client management to drive strategic growth across multiple EMEA markets for Channel Factory. She oversees all brand and agency relationships focused on delivering the highest quality of customer and account services for our clients. When she’s not delivering benchmark breaking campaigns for clients, you can find Jovana surrounded with friends and family or doing a Google deep dive g on about something completely irrelevant that caught her attention.
André Zieme
Head of Ad Ops EMEA
Wouter Aalberse
Director of Direct Client EMEA
Mattias Gulding
Head of Finance EMEA
Mattias has been working in finance within the Media sector for 18 years. Starting with 7 years at a media agency and then left to handle the finance services at an online video advertising firm. Mattias joined Channel Factory at the end of 2020 to build up the finance department for EMEA.