about us
our story
Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Diversity and Inclusion focused campaigns.
As a purpose driven Minority Owned company we have special focus on accelerating DE&I in Media. Our DNA has inspired the development of our Conscious Advertising Program and its suite of media-buying and content-creation solutions.
our values
INCLUSIVE
In the media landscape and media workspace
INDEPENDENT
In opinions and ownership
INNOVATIVE
In thinking and problem solving
IMPACTFUL
In delivering client's business outcomes
INTERNATIONAL
With teams across Americas, EMEA, APAC & MENA
MEET OUR EXECUTIVES
Tony Chen
CEO & FOUNDER
Tony Chen is the CEO and founder of Channel Factory who dropped out of college to create a better video ecosystem for users, brands, and creators. He has since pivoted several times, and has grown the company to a global entity that partners with 300 Fortune 500 advertisers across 30+ countries, helping brands buy safe, suitable, and performance-driven video. Tony is a Forbes 30 Under 30 designee and member of YPO as well as a classical pianist that loves meditating, journaling, and walking his dog.
Mattias Spetz
Global President
Jenny Chau
Chief Solutions Officer
Gerald Garcia
Chief Financial Officer
Phil Cowdell
Chief Strategy Officer
Robin Zieme
Chief Growth Officer
Nicholas Greco
SVP, Head of Sales
Roxy Ziatabari
SVP, Strategy & Client Solutions
Daron Porter
VP, Head of Brand Partnerships - North America
Rob Blake
MD UK & Ireland
Robert Bjork
MD Nordics
Luca Di Cesare
MD Italy & Spain
Paco Panconcelli
MD Dach
Fiona Alenda
MD France
Nick Beentjes
MD Benelux
Jovana Grujičić
Director of Client Solutions, EMEA
Jovana brings over 12 years of experience in marketing and client management to drive strategic growth across multiple EMEA markets for Channel Factory. She oversees all brand and agency relationships focused on delivering the highest quality of customer and account services for our clients. When she’s not delivering benchmark breaking campaigns for clients, you can find Jovana surrounded with friends and family or doing a Google deep dive g on about something completely irrelevant that caught her attention.
André Zieme
Head of Ad Ops EMEA
Wouter Aalberse
Director of Direct Client EMEA
Mattias Gulding
Head of Finance EMEA
Mattias has been working in finance within the Media sector for 18 years. Starting with 7 years at a media agency and then left to handle the finance services at an online video advertising firm. Mattias joined Channel Factory at the end of 2020 to build up the finance department for EMEA.