about us

our story

Since 2010, Tony Chen and the Channel Factory team have been helping brands and agencies to successfully advertise on Social Media. Our guiding principle is to constrain negativity and amplify positivity in Media. From initial focus on Brand Safety and Suitability, our service offering has expanded to provide both Managed Service and “Software As A Service” (SAAS) solutions for Agencies and Advertisers including Programmatic social campaigns with Guaranteed Outcomes; Contextually relevant, Brand Suitable campaigns; or Diversity and Inclusion focused campaigns.

As a purpose driven Minority Owned company we have special focus on accelerating DE&I in Media. Our DNA has inspired the development of our Conscious Advertising Program and its suite of media-buying and content-creation solutions.

our values


In the media landscape and media workspace


In opinions and ownership


In thinking and problem solving


In delivering client's business outcomes


With teams across Americas, EMEA, APAC & MENA


Tony Chen


Tony Chen is the CEO and founder of Channel Factory who dropped out of college to create a better video ecosystem for users, brands, and creators. He has since pivoted several times, and has grown the company to a global entity that partners with 300 Fortune 500 advertisers across 30+ countries, helping brands buy safe, suitable, and performance-driven video. Tony is a Forbes 30 Under 30 designee and member of YPO as well as a classical pianist that loves meditating, journaling, and walking his dog.

Mattias Spetz

Global President

Mattias is an industry veteran coming from Smartclip where he built mobile-first digital video advertising products. At Channel Factory, Mattias works to improve the overall health and values of the digital video advertising ecosystem. He enjoys spending time with family and friends and watching ice hockey.

Jenny Chau

Chief Solutions Officer

Since 2015, Jenny has brought her extensive digital media expertise to Channel Factory, overseeing every aspect of the client journey. She previously managed top clients at award-winning agencies such as OMD, GroupM, and Horizon Media. When Jenny is not with her work family, she is seen dashing around her local park with her husband, 2 kids, and 2 poodle mixes.

Gerald Garcia

Chief Financial Officer

Gerry has been in the media and ad-tech industry for the past 20 years, leading the Finance teams for flagship agencies from WPP, Publicis, and Havas to several start-up organizations. Over the past 5 years, Gerry managed the US Finance team at MIQ. Knowledgeable in entrepreneurial and growth companies with Big 4 accounting and public company experience, Gerry has a successful record of building organizations and developing corporate culture while providing process and structure, driving bottom line growth.

Phil Cowdell

Chief Strategy Officer

Phil leads Channel Factory’s global business strategy. As our former Advisory Board member, he will continue to be a key partner and adviser as we map out the next steps for the company. Key strategic focus will include Channel Factory’s Conscious Advertising initiative; minority media representation; strategic partners, and our expansion across media platforms and formats. Phil will also apply his deep experience of designing and operationalizing global networks as we expand. Previously, Phil was GroupM’s Global President of Client Services, North American President of [m]Platform, and CEO of both Mindshare and Mediacom North America.

Robin Zieme

Chief Growth Officer

Robin founded an online video network that ooperated across Europe before it was acquired by Adconion in 2012—at that time he became the Managing Director of the company’s Nordic region. He successfully built the company’s advertiser, publisher, and recruitment strategy from the ground up and developed extensive experience with agencies that were beginning to embrace online video as a main catalyst in the shift in marketing from TV towards online & digital in North American. At Channel Factory he heads up all Global Holding Company relationships and has launched 20+ international markets since joining the company.

Nicholas Greco

SVP, Head of Sales

Nico has spent over a decade working in the digital advertising industry at both global agencies and technology companies. Since joining Channel Factory in early 2021, Nico has built and led the East Coast sales team. In his new role as SVP, Head of Sales, he will now be leading the company’s sales efforts and expansion across North America. Prior to joining Channel Factory, Nico ran the East Coast Social Technology sales team and worked on strategic agency partnerships at Amobee, a digital media and technology company recently acquired by Tremor Video. Greco’s earlier career included various sales and strategy roles at companies like 4C Insights, Viant and Centro, as well as agency side experience at WPP’s Mindshare supporting the growth of brands like Jaguar-Land Rover.

Roxy Ziatabari

SVP, Strategy & Client Solutions

Roxy Ziatabari brings a wealth of experience from across the entire digital, programmatic video, and AdTech space. She oversees all brand and agency relationships and ensures our clients receive Channel Factory’s hallmark support, attention, and ROI-driving service.

Daron Porter

VP, Head of Brand Partnerships - North America

Daron Porter is the North American Head of Brand Partnerships for Channel Factory across the US, Canada, and Latin America. Bringing over 25 years of digital experience to the company, Daron is an experienced leader proficient in data, SaaS, programmatic, Web3.0 across social, video, CTV, mobile, display, native and cable television advertising platforms. Daron has over 14 years’ experience managing high performing teams and leading regions for Meta (formally Facebook), Teads, Collective, and Amobee (formally Adconion Direct).

Rob Blake

MD UK & Ireland

Rob Blake brings almost two decades of experience driving revenue in leadership roles for companies such as AOL, Advertising.com, Rocket Fuel, and MediaMath. At Channel Factory, Rob is responsible for driving growth across the British and Irish markets.

Robert Bjork

MD Nordics

Robert Bjork is a seasoned digital media executive with over 12 years of experience across digital video and broadcast TC advertising. With previous positions at TV4 and Smartclip, Robert brings his extensive skill set to the EMEA team where he’s responsible for building local teams in Norway, Finland, and Denmark.

Luca Di Cesare

MD Italy & Spain

Luca has over 20 years in the digital industry holding directional roles at companies from Google’s Doubleclick and Smartclip. His deep knowledge of advertising technology and the digital video advertising landscape, with a focus on connected and addressable TV technologies, is an invaluable asset in Channel Factory’s southern European growth strategy.

Paco Panconcelli

MD Dach

With 20+ years of experience in the digital industry, Paco Paconcelli has held major commercial roles across a range of leading companies including Managing Director of Quantcast Germany, VP of Sales IDG Germany Director of Product Management AOL Germany.

Fiona Alenda

MD France

Fiona brings over 10 years of experience in mobile and digital advertising to Channel Factory. She has spent much of her career leading global customer success with global brands such as Apple, Levis, McDonald’s, and Sony. At Channel Factory, she focuses on growing the business in France through client retention and relationship management.

Nick Beentjes

MD Benelux

Nick has over a decade of experience in the digital media industry holding positions such as head of Agencies and Strategic Products at Sanoma, and Investment Director at GroupM, Netherlands. He drives his strategy for revenue growth in demonstrating to brands the power of brand suitability to drive ROI. When he’s not directing BeNeLux growth, he’s playing football with his three kids.
Jovana Obradovic

Jovana Grujičić

Director of Client Solutions, EMEA

Jovana brings over 12 years of experience in marketing and client management to drive strategic growth across multiple EMEA markets for Channel Factory. She oversees all brand and agency relationships focused on delivering the highest quality of customer and account services for our clients. When she’s not delivering benchmark breaking campaigns for clients, you can find Jovana surrounded with friends and family or doing a Google deep dive g on about something completely irrelevant that caught her attention.

André Zieme

André Zieme

Head of Ad Ops EMEA

André is a highly experienced programmatic buying expert with more than a decade of specialized knowledge in the field. Throughout his career, André has demonstrated a consistent track record of success in programmatic advertising, leveraging his wealth of knowledge and expertise to drive results for clients. In his professional journey, André has played a pivotal role in building and leading successful teams at several prominent organizations, including Adconion, SmartClip, and Channel Factory.

Wouter Aalberse

Director of Direct Client EMEA

Wouter Aalberse is a seasoned leader in the advertising industry. With over 20 years of experience, Wouter has built a reputation as a dynamic and innovative business partner who is passionate about driving growth and delivering results for his clients. Prior to joining Channel Factory, Wouter held a number of senior roles for companies like Meta, eBay, Microsoft and RTL. Next to building partnerships in digital, Wouter enjoys spending time with his family, in snow and on the water.

Mattias Gulding

Head of Finance EMEA

Mattias has been working in finance within the Media sector for 18 years. Starting with 7 years at a media agency and then left to handle the finance services at an online video advertising firm. Mattias joined Channel Factory at the end of 2020 to build up the finance department for EMEA.

Jessica Littlemore

Global Head of Marketing

Jess is a seasoned veteran in the digital marketing space with over 20 years experience working with some of the top AdTech (AdColony) and digital media specialist agencies including Essence. At Channel Factory, she leads a global team of marketing and communications specialists that bring our brand values to life through thoughtfully curated customer journeys and consciously led campaigns. As a massive rugby union fan, she can often be found with her better half at Twickenham with a pint of Guinness in hand.

Jenny Lindberg

Head of Human Resources EMEA

Jenny is a skilled HR professional with over five years of experience in the field. She has made a significant impact on the company's operations, particularly on the EMEA side of the organization. Jenny started everything HR wise from the scratch in the organization and has been able to implement a variety of new initiatives and processes that have enhanced the overall efficiency and effectiveness of the HR department. Her creativity, forward thinking, initiative-taking, and event planning skills have helped elevate the HR department and ensure that the company's employees are well taken care of.

Igor Treutiger

Head of Trading EMEA

lgor is an experienced leader within the media industry, with +20 years on the agency side (GroupM/IPG) with focus on TV, video, digital and trading. He has spent most of his career leading teams and has a proven track record of building growth in new areas and products. Igor has long experience working with both international and local clients and media vendors. His deep knowledge in the TV and digital video landscape will be a big asset for Channel Factory’s growth journey ahead.


Channel Factory strives to nurture the very best in digital
video advertising talent. Alongside our company values


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