Martech Monday | April 29, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Google Ads News

Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

4.25.19 | GOOGLE ADS HELP

More ways to find authoritative information in Europe

By Lie Junius | 4.24.19 | GOOGLE BLOG

YouTube News

YouTube Influencers Finding New Challenges

By Laurie Sullivan | 4.26.19 | MEDIAPOST

Brand Safety

YouTube recommended a Russian media site thousands of times for analysis of Mueller’s report, a watchdog group says

By Drew Harwell and Craig Timberg | 4.26.19 | THE WASHINGTON POST

Connected TV Advertising

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

By Ross Benes | 4.22.19 | EMARKETER

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube Fact-Checks the Fire at Notre-Dame With Facts About… 9/11

By Niraj Chokshi | 4.16.19 | THE NEW YORK TIMES

YouTube is finally coming back to Amazon’s Fire TV devices

By Chris Welch | 4.18.19 | THE VERGE

EU Adopts Copyright Reform, Google And Facebook Face Challenges

By Laurie Sullivan | 4.15.19 | MEDIAPOST

Video Advertising Trends

Why Advertisers Struggle To Get the Most Out of Their First-Party Data

By Ross Benes | 4.21.19 | EMARKETER

Breaking Out Video Ads: Native vs. In-Stream

By Blake Droesch | 4.17.19 | EMARKETER

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Martech Monday | April 15, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

By Ross Benes | 4.11.19 | EMARKETER

Political Advertising’s Bigger Concern: Truth Of Video Or Images?

By Wayne Friedman | 4.9.19 | MEDIAPOST

YouTube News

YouTube reportedly using ‘quality watch time’ as new internal measure for video success

By Ben Schoon | 4.12.19 | 9 TO 5 GOOGLE

YouTube TV raises monthly price to $50, but adds Discovery channels

By Chris Welch | 4.10.19 | THE VERGE

Brand Safety

2019 Update: How Does Brand Safety Impact Consumer Perception?

4.12.19 | ADCOLONY

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Martech Monday | April 1, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Global Digital Ad Spending 2019 Report

By Jasmine Enberg | 3.28.19 | EMARKETER

How omnichannel grocers can win as shopping moves online

By Christy Smith | THINK WITH GOOGLE

YouTube News

YouTube TV is now available in every TV market in the US

By Chaim Gertenberg | 3.28.19 | THE VERGE

YouTube creators are still trying to fight back against European copyright vote

By Julia Alexander | 3.27.19 | THE VERGE

Connected TV Advertising

Connected TV Rises, Broadcast Produces Best Overall Ad Metrics

By Wayne Friedman | 3.29.19 | MEDIA POST

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