Martech Monday | January 28, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

15-second non-skippable YouTube ads now available for all advertisers

1.28.19 | PPC LAND

YouTube TV’s gearing up for the Big Game and going nationwide

By Ben Moores | 1.23.19 | OFFICIAL YOUTUBE BLOG

YouTube to cut down on conspiracy theories in recommendations

By Carrie Mihalcik | 1.25.19 | CNET

YouTube scam: Subscribers of popular content creators are being targeted in messaging hoax

By Dalvin Brown | 1.24.19 | USA TODAY

Connected TV

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV

By Tim Peterson | 1.22.19 | DIGIDAY

Martech Monday | January 22, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube Has Banned Dangerous Pranks and Challenges

By Raisa Bruner | 1.16.19 | TIME

AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout

By Sapna Maheshwari | 1.18.19 | THE NEW YORK TIMES

YouTube suspends ads on Tommy Robinson channel

1.17.19 | BBC

Advertising Insights

Study: Social video ads are key as mobile dominates millennial, Gen Z viewing

By Robert Williams | 1.15.19 | MOBILE MARKETER

How Marketers Are Altering Their TV Attribution Strategies

By Ross Benes | 1.22.19 | EMARKETER

GDPR News

Amazon, Apple, Netflix and YouTube accused of GDPR violations

By Caitlin Stanway-Williams | 1.21.19 | INNOVATION ENTERPRISE CHANNELS

Martech Monday | January 14, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

Searching for news on RBG? YouTube offered conspiracy theories about the Supreme Court justice instead

By Tony Romm and Drew Harwell | 1.11.19 | THE WASHINGTON POST

YouTube TV app now available on all Vizio SmartCast TVs

By Rose Behar | 1.7.19 | ANDROID POLICE

Advertising Insights

YouTube Premium remains small potatoes for video publishers

By Max Willens | 1.11.19 | DIGIDAY

What Will 2019 Bring For Video Advertising And Streaming Video?

By Alex Werpin | 1.8.19 | MEDIAPOST

Influencer Marketing

How Media Buyers Can Get More Bang from Their Influencer Buck

By Tony Chen | 1.4.19 | CHANNEL FACTORY/MARTECH SERIES

https://martechseries.com/mts-insights/guest-authors/how-media-buyers-can-get-more-bang-from-their-influencer-video-buck/