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Martech Monday | March 25, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Q1 2019 Digital Video Trends

By Paul Verna | 3.21.19 | EMARKETER

What Role Does Digital Play in US Parents’ Shopping

By Lucy Koch | 3.17.19 | EMARKETER

YouTube News

YouTube terminates ‘Fantastic Adventures’ channel as stars’ adopted mother faces abuse charge

By Doha Madani | 3.20.19 | NBC NEWS

Connected TV Advertising

Identity and Advanced TV Have Reshaped Video Advertising

By Victor Wong | 3.21.19 | ADWEEK

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https://martechseries.com/mts-insights/interviews/martech-interview-tony-chen-ceo-channel-factory/

https://www.adweek.com/tv-video/why-brands-need-to-be-on-the-forefront-of-youtubes-new-approach-to-originals/

Martech Monday | March 11, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube is testing a fact-check tool that debunks conspiracy theories

By Rebecca Stewart | 3.10.19 | THE DRUM

YouTube fought Brie Larson trolls by changing its search algorithm

By Julia Alexander | 3.8.19 | THE VERGE

Brand Safety

Who Cares About Brand Safety?

By Ross Benes | 3.10.19 | EMARKETER

Connected TV Advertising

52% of US homes watch internet video on a connected TV

3.8.19 | BROADBAND TV NEWS

Advertising Audiences

What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type

By Joe Mandese | 3.8.19 | MEDIAPOST

Martech Monday | March 4, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube Bans Comments On Videos Deemed Vulnerable To Pedophiles Amid Ad Pullback

By Bill Chappell | 3.1.19 | NPR

YouTube is demonetizing all videos about Momo

By Julia Alexander | 3.1.19 | THE VERGE

YouTube’s cable TV alternative now has more than 1 million paying subscribers

By Nick Bastone | 3.1.19 | BUSINESS INSIDER

Connected TV Advertising

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push

By Erica Sweeney | 2.25.19 | MARKETING DIVE

Get Ready for Connected-TV-First Advertising

By Mark Zagorski | ADWEEK

Still Early Days for TV Ad Innovation

By Ross Benes | 2.27.19 | EMARKETER