https://www.targetmarketingmag.com/article/sync-online-video-and-tv-buying-to-create-a-more-cohesive-media-plan/

Martech Monday | February 11, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube CEO Says Platform Grew Up In 2018

By Alex Werpin | 2.5.19 | MEDIA POST

YouTube Advertising Updates

More ways to drive results with TrueView for action

By Nicky Rettke | 2.5.19 | GOOGLE ADS BLOG

Expanded audience and buying features for the YouTube Masthead

By Amy Vaduthalakuzhy | 2.4.19 | GOOGLE ADS BLOG

Video Advertising Insights

Super Bowl Ad Recall Dips For Brands That Excel Online

By Laurie Sullivan | 2.7.19 | MEDIA POST

A Funnel Thing Happened On The Way To A Converged Marketplace

By Joe Mandese | 2.7.19 | MEDIA POST

Does OTT Have an Ad Fraud Problem?

By Ross Benes | 2.4.19 | EMARKETER

Martech Monday | February 4, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

Which 2019 Super Bowl Ads Are Winning on YouTube? Here’s the Full List!

By Bree Brouwer | 2.1.19 | TUBULAR INSIGHTS

YouTube star Austin Jones pleads guilty to asking underage girls to send him lewd videos

2.3.19 | USA TODAY

YouTube Advertising Insights

YouTube shows 11% YoY ad increase

By Kristina Knight | 2.4.19 | BIZ REPORT

Video Advertising Insights

Online Views Of Super Bowl Content Highest In 5 Years

By Wayne Friedman | 1.31.19 | MEDIAPOST

Sports OTT Landscape 2019

By Paul Verna | 1.24.19 | EMARKETER

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

1.28.19 | MARTECH SERIES