Aligning brands with content that makes sense for their image, customer base, local markets and business objectives.
Channel Factory’s precisely curated YouTube content packages help brands control their message at scale, across languages, cultures, and borders.
Brand suitability differs by brand, sector, language and culture. Channel Factory’s multi-language, multi-market video-data and human curation enables brands to tailor YouTube campaigns to their specific brand guidelines.
According to a TAG/BSI survey, up to 93% of consumers will reduce their spending on brands appearing against unsuitable content. Channel Factory’s customizable brand suitable content packages target only content aligned with a brand’s audience.
Channel Factory’s constantly refreshed content packages harness YouTube’s rapid publish rate (500hrs uploaded every minute) to deliver both scale and brand suitability. When done right, content alignment can deliver up to 50% greater brand awareness recall than other targeting methods.
From the visual, audio, and metadata elements all the way to brand – and its consumer – sensitivities, every video and channel has its own unique brand suitability profile. Channel Factory’s extensive AI, machine learning and human curation solutions cover every angle.
Our ViewIQ software captures all video metadata, including audio transcriptions overlooked by competitors, to present the most complete content picture on the market.
Our ViewIQ software and brand suitability experts maintain daily exclusion lists which scan and index YouTube videos according to brand, sector and market alignment thresholds.
Algorithm-optimized recommendations based on brand-selected source videos, each one reviewed by human curators for the ideal content package and ad environment.
Multiple local language customizations enable brands to specifically tailor their brand campaigns to include or exclude content based on market, language, and cultural brand suitability sensitivity.
24 hours can define a YouTube campaign. Channel Factory content packages are constantly refreshed to maintain competitive CPVs against newer, trending inventory for maximum scale and brand suitability in the world’s most populous, rapid online video environment.
Channel Factory has human curators active across the US, Europe and Asia. Native speakers plugged in to local social, political and popular culture, these human curators identify trends and work with brands to curate content packages that are brand suitable in the markets they operate.
Channel Factory can work with you in whatever way is most comfortable for your brand or agency. Our options span from managed service, to custom and standard whitelists that are available as a self-service option. Either way, we work with you to build and optimize your YouTube campaign to drive the most efficient performance
Everything you need to know about content aligned, brand suitable advertising on YouTube.
Read on or download the guide here.
Brand Suitability is the alignment of an individual brand’s advertising with content that makes sense for their image, customer base, local markets and business objectives.
YouTube brand suitability is the brand-personalized arm and evolution of YouTube brand safety
Brand suitability on YouTube is essential when you consider the depth, diversity and speed of publishing on the platform. Brand suitability systems should be in place for each market a brand operates in, which includes adapting it to relevant local cultures, regulations, and languages
