Channel Factory’s precisely curated YouTube content packages help brands control their message at scale, across languages, cultures, and borders.
Brand suitability differs by brand, sector, language and culture. Channel Factory’s multi-language, multi-market video-data and human curation enables brands to tailor YouTube campaigns to their specific brand guidelines.
According to a TAG/BSI survey, up to 93% of consumers will reduce their spending on brands appearing against unsuitable content. Channel Factory’s customizable brand suitable content packages target only content aligned with a brand’s audience.
Channel Factory’s constantly refreshed content packages harness YouTube’s rapid publish rate (500hrs uploaded every minute) to deliver both scale and brand suitability. When done right, content alignment can deliver up to 50% greater brand awareness recall than other targeting methods.
The Devil’s in the Details
From the visual, audio, and metadata elements all the way to brand – and its consumer – sensitivities, every video and channel has its own unique brand suitability profile. Channel Factory’s extensive AI, machine learning and human curation solutions cover every angle.
Deeper Video Level Data
Our ViewIQ software captures all video metadata, including audio transcriptions overlooked by competitors, to present the most complete content picture on the market.
Deeper Exclusion Lists
Our ViewIQ software and brand suitability experts maintain daily exclusion lists which scan and index YouTube videos according to brand, sector and market alignment thresholds.
Agile Inclusion Lists
Algorithm-optimized recommendations based on brand-selected source videos, each one reviewed by human curators for the ideal content package and ad environment.
Multiple local language customizations enable brands to specifically tailor their brand campaigns to include or exclude content based on market, language, and cultural brand suitability sensitivity.
24 hours can define a YouTube campaign. Channel Factory content packages are constantly refreshed to maintain competitive CPVs against newer, trending inventory for maximum scale and brand suitability in the world’s most populous, rapid online video environment.
Channel Factory has human curators active across the US, Europe and Asia. Native speakers plugged in to local social, political and popular culture, these human curators identify trends and work with brands to curate content packages that are brand suitable in the markets they operate.
How to Work with Us
Channel Factory can work with you in whatever way is most comfortable for your brand or agency. Our options span from managed service, to custom and standard whitelists that are available as a self-service option. Either way, we work with you to build and optimize your YouTube campaign to drive the most efficient performance
Customized whitelist based on client specifications. Channel Factory uses proprietary media optimization tools to generate the most effective CPV for brands and agencies.
Whitelist of channels based on client guidance for top IAB categories and a blacklist of keywords. Up to 20,000 whitelisted channels per content category, with content and english-only language filters.
Whitelist of channels based on client customized request and a blacklist of keywords. Up to 20,000 whitelisted channels or 200,000 videos per campaign. Customization includes: content specific requests, customized blacklist content filtering, 36+ languages, video or channel level targeting.
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The Ultimate Guide to Brand Suitability
Everything you need to know about content aligned, brand suitable advertising on YouTube.
Brand Protection: brand suitability protects the brand from advertising against content (i.e. implicitly monetizing/endorsing) that could harm its unique, individual image. For example, a Channel Factory survey of advertising executives found that 33% of US respondents flagged polarizing social issues as a severe content risk.
Brand Relevance & Ad Performance: brand suitability ensures advertising is relevant to content and thereby impacts ad recall, brand awareness lift and consumer action. According to a 2017 Google Study, contextual alignment can drive up to 50% higher Ad Recall.
Consumer Perception/Engagement: people associate a connection between an ad and the content it is appears against. If the content doesn’t match with a brand’s identity, the consumer changes their perception of that brand. A recent TAG/BSI survey found 82%+ of consumers have indicated they would reduce their spending on products advertised in unsuitable contexts.
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