Audio-transcripts allow you to select content based on the video’s audio-track. This extra depth enables brands to selectively target the suitable videos in a channel.
Sentiment analysis helps understand whether a video is positive using the positive and negative ratio of likes/dislikes of content. 90%+ ration of positive to negative content.
Filter for the quality of the content and the validity of the creator. Target only high production-value content from creators with real audiences.
Determine the Type of Content that makes the most sense for your brand. Think about the audience you are looking to connect with, and what they are watching. Insider tip: pick 5 channels or videos that you want to surround and use that as a starting point to build an inclusion list.
What Does Your Brand Want to Avoid Specifically? Think about your brand values and what type of content may not make sense for you. Are you an alcohol brand that does not want to appear next to auto content? It is best to mimic your brand values and stay away from any themes that may be harmful.
Think about the types of content that you would consider suitable versus those you would not. Some categories are safe to advertise against, but not necessarily suitable for some brands. Examples may include ASMR, pranks, video games, music with expletives, news content, primitive/hunting, slime etc. For a full list of content categories to consider, reach out to firstname.lastname@example.org
Tailor the Strategy to the Market to ensure you are taking local language and cultural nuance into consideration.
Consider Any Applicable Laws like fair lending (financial institutions) COPPA (laws around Children's content) and LDA (laws governing alcohol in the US) to ensure your inclusion list avoids any legal pitfalls with certain content.
WTF is brand suitability? How have recent developments made it more important than ever? How do I build my brand suitability strategy? Find the answer to these and more in our Ultimate Guide to Brand Suitability