In an effort to help clarify what brand suitability means and why it is important to brands, Channel Factory created an easy to understand and implement guide to brand safety and brand suitability. This guide offers:
Overviews of what brand safety and brand suitability are and why they matter.
Real tips on what to consider in order to ensure your campaigns run against brand suitable and contextually aligned content.
Guidance on the types of things to consider when choosing your brand suitability partner.