RESEARCH
& GUIDES

Learn what’s trending in AdTech, marketing, advertising, and brand suitability on YouTube
 

RESEARCH
Channel Factory's PwC Audit
The Art of Alignment - Global Research
The Art of Alignment - Australian Research
The Art of Alignment - UK Research
2022 Holiday Season - Global Research
The Social Effect - Global Research
The Proximity Effect: Quantifying the Impact of Misaligned Content
Christmas on YouTube 2020 (Europe)
Christmas on YouTube 2020 (US)
Content Consumption During the Coronavirus - Germany
Mask Group 7
Mask-Group-7
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GUIDES
Uncover Attention on YouTube with Channel Factory
Rugby World Cup 2023 - YouTube Package
Back To School YouTube Advertising Guide
Summer Online Video Advertising Guide
YouTube Media Planner Guide | Channel Factory
Channel Science One Sheet
The YouTube Advertising Guide
The Ultimate Brand Suitability Guide
Mask Group 8
Mask-Group-8
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ALL THE LATEST

YouTube for CTV

YouTube for Sports

Contextual Alignment Research

Tell Me More: Display Ads

Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.

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