“Conscious Conversations” is a part of Channel Factory’s ongoing Conscious Project, an initiative that works towards building a more inclusive digital ecosystem, by helping brands consciously invest their media dollars and navigate the complexities of social platforms.

CONSCIOUS CONVERSATIONS

THE ECONOMIC FORCE YOU NEED TO KNOW - Elizabeth Anyaegbuna, 16x9media

PARTNERING FOR CHANGE: ESSENCEMEDIACOM’S DIVERSITY COMMITMENT - Emma Glenn, MediaCom

Save money on advertising spend - Sam Tomlinson, PWC

Finding the right brand partnerships - Will McMahon, Spark Foundry

Digital Prophet: David “Shingy” Shing’s Lens on Successful Branding & The 2021 Cannes Lions Awards

A Conversation with Jerry Daykin and Harriet Kingaby on Conscious Advertising and Tech Ethics

Marketing a Gaming Brand - Fernando Machado, Activision Blizzard

Solving Complexities & 2022 Marketing Predictions - Josh Palau, Chief Media & Activation Officer, PHD

Lean into nostalgia marketing - Lindsay Morgan, Pizza Hut

Human-to-human marketing - John Starkweather, AT&T

Travel industry trends & consumer transparency - Christine Maguire, Tripadvisor

Dating apps, culture shifts, & going viral - Melissa Hobley, Global CMO, OkCupid

Fundamentals of being a CEO & Founder, Entrepreneurship - Lynnwood Bibbens, CEO & Founder, Reach TV

Viva Las Vegas, what’s new at MGM Resorts? - Sarah Moore, SVP of Marketing, MGM Resorts Intl

PRIDE Month: Avoid ‘rainbow washing’ - Ruben Hanohano, LGBTQIA+ Committee Co-Chair, Channel Factory

From big pharma to advertising agency - Sarah Clayton, PHD

Let’s talk women in AdTech - Emily Roberts, PwC & The Women in Programmatic Network

Diversity and Representation in Advertising - Kara McClure, Mindshare

The next generation of advertisers - Lisa Goodchild, Founder, Digilearning

Mental Health in the Workplace - Amy Davis, Headspace

Meet the Host

Conscious Conversations started during the pandemic as an attempt to connect with marketers, advertisers, and people from the industry at a time when in-person connection was impossible. The idea is to get people talking about themselves, their jobs, their ethos around talent and hiring, and how they got to where they are. I want it to be a warm and inviting space that gets people out of the conversation about tech or programmatic and into the realm of humans and honest conversation.

As a host, I think it’s my job to make people feel comfortable and to share a bit about myself through the conversation. This helps people understand that we aren’t two robots on stage but two people having an informal chat. It makes the conversation more fun for us and anyone watching it.

-Lauren Douglass, SVP of Global Marketing, Channel Factory

LATEST CONVERSATIONS

THE ECONOMIC FORCE YOU NEED TO KNOW - Elizabeth Anyaegbuna, 16x9media

PARTNERING FOR CHANGE: ESSENCEMEDIACOM’S DIVERSITY COMMITMENT - Emma Glenn, MediaCom

Save money on advertising spend - Sam Tomlinson, PWC

MORE CHANNEL FACTORY ON YOUTUBE

Mental Health in the Workplace feat. Amy Davis, VP of Global Brand Marketing, Headspace Health
Save money on advertising spend feat. Sam Tomlinson, Media Leader & Partner, PWC
The Next Generation of Advertisers feat. Lisa Goodchild, Founder, Digilearning
Diversity & Representation in Advertising feat. Kara McClure, Global Partnerships Director, Mindshare
Dating apps, culture shifts, & going viral feat. Melissa Hobley, Global CMO, OkCupid
The Economic Force You Need To Know feat. Elizabeth Anyaegbuna, 16x9media
Partnering For Change: Essencemediacom’s Diversity Commitment, Emma Glenn, MediaCom

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