THE ART OF ALIGNMENT AUSTRALIAN RESEARCH

The Relationship Between Brand Personality and Content Appropriateness

New research conducted by MAGNA in partnership with Channel Factory

Background
We delved beyond misaligned content to understand how grey (questionable) content impacts consumer perception of brands.

Learn how grey content effects:

• where people focus their attention,
• brand perception and accountability across demographics,
• brand recall and intent metrics, and
• effectiveness of ad campaigns.

Where did we test?
Australia, US and UK video through pre-roll video and controlled ad environments.

Next steps
Complete the form now to download the Australian study and leverage our findings to improve your ad campaigns.

Reach out to us to set up a meeting and discuss the study in detail.