Viewability, completion rates, CTRs and the campaign measurements we commonly use today, only tell a fraction of the story. Whether your audience is paying attention to your ad has been largely difficult to track until now.
An independent analysis of YouTube campaigns optimised by Channel Factory validates our ability to deliver on attention on the world’s biggest video platform. The results prove video ad campaigns optimised for brand suitability and contextual alignment significantly outperform industry benchmarks across attention metrics.
Download our Attention Performance overview to access the study results and learn how to deliver more attention using our brand suitability solutions.