Google is testing shopping links under YouTube videos
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May 6, 2019/by BenLeylandYouTube Influencers Finding New Challenges
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
April 29, 2019/by BenLeylandWhy Advertisers Struggle To Get the Most Out of Their First-Party Data
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
April 22, 2019/by BenLeyland2019 Update: How Does Brand Safety Impact Consumer Perception?
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
April 15, 2019/by BenLeylandHow omnichannel grocers can win as shopping moves online
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
April 1, 2019/by BenLeylandQ1 2019 Digital Video Trends
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
March 25, 2019/by BenLeylandWho Cares About Brand Safety?
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
March 11, 2019/by BenLeylandGet Ready for Connected-TV-First Advertising
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
March 4, 2019/by BenLeylandMore ways to drive results with TrueView for action
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
February 11, 2019/by BenLeylandYouTube shows 11% YoY ad increase
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
February 4, 2019/by BenLeyland‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
January 28, 2019/by BenLeylandStudy: Social video ads are key as mobile dominates millennial, Gen Z viewing
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
January 22, 2019/by BenLeylandWhat Will 2019 Bring For Video Advertising And Streaming Video?
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January 14, 2019/by BenLeylandDoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands
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December 18, 2018/by BenLeylandNetflix’s biggest competition isn’t sleep – It’s YouTube
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
December 10, 2018/by BenLeylandYouTube Originals will become free and ad-supported by 2020
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
December 3, 2018/by BenLeylandDrive more holiday sales with promotions on Shopping Actions
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
November 26, 2018/by BenLeylandUse Video ad sequencing to tell stories across screens and ad formats
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
November 19, 2018/by BenLeyland4 Digital Marketing Trends to Watch in 2019
Technology is iterative in nature. For every new invention or insight into the digital world of the future, there are a thousand ideas just below the surface waiting to be uncovered. This past year brought around some exciting cycles of innovation that promise big things for marketing technology (martech) in 2019.
November 15, 2018/by BenLeylandHow long will the brand safety conversation continue?
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November 13, 2018/by BenLeylandTell Me More: TV Screen Targeting
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
November 8, 2018/by Matt MurrellVideo advertising’s bright future and what you should be doing now
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November 5, 2018/by BenLeyland6 Industries that Must Have a YouTube Advertising Strategy
Video ads tend to be incredibly effective, with viewers retaining 95% of a message from video ads, compared to 10% of a message from text ads.
November 1, 2018/by BenLeylandDrive better results: An insider’s look at the latest Google Ads innovations
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
October 29, 2018/by BenLeylandYouTube Trends: Gaming
Video game content has always been popular on YouTube. From “Let’s Play” gameplay series to E3 presentations to live streaming, there are plenty of ways gaming content is presented.
October 25, 2018/by Matt MurrellTell Me More: Display Ads
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
October 18, 2018/by BenLeylandGoogle’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
October 15, 2018/by BenLeylandTell Me More: Brand Suitability Flagging Techniques
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
October 12, 2018/by BenLeylandMore Than Just Viewers: Learn how to drive effectiveness on YouTube
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
October 10, 2018/by BenLeylandTell Me More: Overlay Ads
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
October 4, 2018/by BenLeylandWelcome to the New Living Room: 57% of Video Ads Now Play on TVs
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October 1, 2018/by BenLeylandTell Me More: YouTube Inclusion Listing
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
September 27, 2018/by Matt MurrellYouTube to shut down standalone Gaming app, as gaming gets a new home on YouTube
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you've been missing over the past week!
September 24, 2018/by BenLeylandTell Me More: Bumper Ads
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
September 20, 2018/by Matt MurrellTell Me More: Non-Skippable Ads
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
September 7, 2018/by BenLeylandYouTube Trends: VR & AR Advertising
Although we’re a long ways away from the 24/7 use of this technology, VR and AR media consumption is becoming a popular outlet.
August 23, 2018/by BenLeylandTell Me More: Custom Intent Audiences
Our Tell Me More series are designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
August 16, 2018/by BenLeylandYouTube Trends: Music
Digital music consumption is a continually evolving market that has undergone massive changes, even in the last few years.
August 13, 2018/by BenLeylandChannel Factory’s 2018 Brand Suitability Best Practices
YouTube’s internal brand suitability protocols aren’t the…
August 10, 2018/by BenLeylandDATA COMPLIANCE
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