Brand Safety & Suitability Roundup | September 16-20
What’s In Your Auto Whitelist – 9/19/19
The Top 14 Most Brand Unsuitable Keywords in August 2019
Digital Video Advertising Roundup | September 16
September 9-13 | Brand Suitability Roundup
5 Reasons To Be On YouTube
8 YouTube Channels Where TV Media Buyers Can Retarget WWE Fans
Brand Safety For Brand Advertisers – Why It Matters
7 Reasons Why TV Media Buyers Need To Be On YouTube
IPA Bellwether: Political Uncertainty Leads to Halt in Marketing Spend
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Advertisers And Creators Benefit From A Brand Suitability Score
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Why building a European business with localised knowledge, support and language is critical to ensuring brand suitability
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Brand safety – a creator’s perspective
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Google is testing shopping links under YouTube videos
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YouTube Influencers Finding New Challenges
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Why Advertisers Struggle To Get the Most Out of Their First-Party Data
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2019 Update: How Does Brand Safety Impact Consumer Perception?
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How omnichannel grocers can win as shopping moves online
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Q1 2019 Digital Video Trends
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Who Cares About Brand Safety?
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Get Ready for Connected-TV-First Advertising
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More ways to drive results with TrueView for action
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YouTube shows 11% YoY ad increase
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‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
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Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
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What Will 2019 Bring For Video Advertising And Streaming Video?
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DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands
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Netflix’s biggest competition isn’t sleep – It’s YouTube
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YouTube Originals will become free and ad-supported by 2020
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Drive more holiday sales with promotions on Shopping Actions
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Use Video ad sequencing to tell stories across screens and ad formats
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4 Digital Marketing Trends to Watch in 2019
Technology is iterative in nature. For every new invention or insight into the digital world of the future, there are a thousand ideas just below the surface waiting to be uncovered. This past year brought around some exciting cycles of innovation that promise big things for marketing technology (martech) in 2019.
How long will the brand safety conversation continue?
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Video advertising’s bright future and what you should be doing now
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Drive better results: An insider’s look at the latest Google Ads innovations
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YouTube Trends: Gaming
Video game content has always been popular on YouTube. From “Let’s Play” gameplay series to E3 presentations to live streaming, there are plenty of ways gaming content is presented.
Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand
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Tell Me More: Brand Suitability Flagging Techniques
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
More Than Just Viewers: Learn how to drive effectiveness on YouTube
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Welcome to the New Living Room: 57% of Video Ads Now Play on TVs
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Tell Me More: YouTube Inclusion Listing
Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
YouTube to shut down standalone Gaming app, as gaming gets a new home on YouTube
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YouTube Trends: VR & AR Advertising
Although we’re a long ways away from the 24/7 use of this technology, VR and AR media consumption is becoming a popular outlet.
YouTube Trends: Music
Digital music consumption is a continually evolving market that has undergone massive changes, even in the last few years.
Channel Factory’s 2018 Brand Suitability Best Practices
YouTube’s internal brand suitability protocols aren’t the…
