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A MARKETER’S GUIDE TO IDENTIFYING & ELIMINATING AD WASTE [5 PROVEN WAYS]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expens...
WHY IS DIVERSITY IMPORTANT IN ADVERTISING?
Diversity and inclusion are key industry topics right now in advertising. More than ever before, consumers are better informed, and they have more ava...
2022 Holiday Global Research
Online shopping continues to increase with 86% of holiday shoppers planning to shop online vs. physical stores. However, 41% of consumers will be look...
6 STREAMING INDUSTRY TRENDS FOR 2022 AND BEYOND
Streaming has taken over as the dominant form of entertainment in many households. Netflix reigns supreme with over 220 million subscribers, while com...
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Top Video Advertising Trends for 2023
Jan.30.2023
5 Reasons YouTube Is Good for Building Brand Equity
Businesses can leverage a plethora of social media platforms to build brand equity, but some platforms remain underutilized by marketers. Many don’t use YouTube to its full potential—do you? While all social media platforms can be valuable for your marketing...
Jan.19.2023
How to Build a Brand on YouTube—Tips for Success
Nov.18.2022
A Marketer’s Guide to Identifying & Eliminating Ad Waste [5 Proven Ways]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expenses stood at an estimated $521.02 billion and are expected to increase in the coming years. Unfortunately, much of this advertising expense...
Oct.13.2022
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Mental Health in the Workplace
feat. Amy Davis, VP of Global Brand Marketing, Headspace Health
Diversity & Representation in Advertising
feat. Kara McClure, Global Partnerships Director, Mindshare
