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A MARKETER’S GUIDE TO IDENTIFYING & ELIMINATING AD WASTE [5 PROVEN WAYS]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expens...
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How to Leverage YouTube Influencer Marketing to Boost Your Brand [5 Steps]
With more than 2.6 billion active users, YouTube remains one of the most popular platforms for content consumption. In an era where social media dominates the digital atmosphere, YouTube remains the go-to platform for audiences across several demographics. Brands have...
Marketing in a Recession: 10 Ways to Succeed with a Strong Brand Presence
Recessions are hard on everyone. While consumers worry over rising costs, businesses often panic about having to reorganize and cut spending. Changes to interest rates, rising inflation, and slower markets can send shockwaves of uncertainty, where even the most resilient...
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Diversity & Representation in Advertising
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