Trending Insights
A MARKETER’S GUIDE TO IDENTIFYING & ELIMINATING AD WASTE [5 PROVEN WAYS]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expens...
WHY IS DIVERSITY IMPORTANT IN ADVERTISING?
Diversity and inclusion are key industry topics right now in advertising. More than ever before, consumers are better informed, and they have more ava...
2022 Holiday Global Research
Online shopping continues to increase with 86% of holiday shoppers planning to shop online vs. physical stores. However, 41% of consumers will be look...
6 STREAMING INDUSTRY TRENDS FOR 2022 AND BEYOND
Streaming has taken over as the dominant form of entertainment in many households. Netflix reigns supreme with over 220 million subscribers, while com...
LATEST STORIES
Top Video Advertising Trends for 2023
Jan.30.20235 Reasons YouTube Is Good for Building Brand Equity
Businesses can leverage a plethora of social media platforms to build brand equity, but some platforms remain underutilized by marketers. Many don’t use YouTube to its full potential—do you? While all social media platforms can be valuable for your marketing...
Jan.19.2023How to Build a Brand on YouTube—Tips for Success
Nov.18.2022A Marketer’s Guide to Identifying & Eliminating Ad Waste [5 Proven Ways]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expenses stood at an estimated $521.02 billion and are expected to increase in the coming years. Unfortunately, much of this advertising expense...
Oct.13.2022INSIGHTS IN YOUR INBOX
Sign up to receive the latest and greatest in digital video advertising industry news, research releases, industry news, upcoming events and webinars. Where contextual suitability meets performance efficiency… and deep insights.
Industry Insights – Powerful Ideas – Thought Leadership – Weekly Delivery
CONSCIOUS CONVERSATIONS ON YOUTUBE
Mental Health in the Workplace
feat. Amy Davis, VP of Global Brand Marketing, Headspace Health
Diversity & Representation in Advertising
feat. Kara McClure, Global Partnerships Director, Mindshare