Our Tell Me More series are designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
First out the gate, Custom Intent Audiences.
Digital music consumption is a continually evolving market that has undergone massive changes even in the last few years. While advertisers slowly begin their return to YouTube in the wake of brand safety concerns, music is a category that should be on any good marketer’s radar.
YouTube’s internal brand safety protocols aren’t the end of the story. Brands have to take ultimate responsibility for their brand safety. Channel Factory’s 2018 Brand Safety Best Practices Guide is a great place to start if you want to learn more. Click Here For The Guide
LOS ANGELES, Dec. 12, 2017 /PRNewswire/ — Channel Factory, the leading marketing analytics solution for YouTube and social video advertising, is celebrating two recognitions this month…
In recent months, the brand-safety crisis has revolved around the immediate surface concern of brand creatives appearing next to extremist or inappropriate content.…
“YouTube is one of the largest places where consumers spend time and it’s also where the largest ad inventory lies.…
Social networks are turning over a new leaf in their effort to be more transparent and trustworthy spaces for marketers.…
The difficulty of automatically parsing content is especially problematic on YouTube, because video content is more difficult to analyze and filter than text or static images.
Since the recent concerns on YouTube, we have definitely seen a large uptick in in-bound inquiries…
Chen founded Channel Factory, an online video distribution and data company, in 2010 while studying economics and classical piano at Rice.
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