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5 Reasons YouTube Is Good for Building Brand Equity

Businesses can leverage a plethora of social media platforms to build brand equity, but some platforms remain underutilized by marketers.  Many don’t use YouTube to its full potential—do you? While all social media platforms can be valuable for your marketing...

Jan.19.2023

A Marketer’s Guide to Identifying & Eliminating Ad Waste [5 Proven Ways]

As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expenses stood at an estimated $521.02 billion and are expected to increase in the coming years. Unfortunately, much of this advertising expense...

Oct.13.2022
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