Our Tell Me More series are designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.
Digital music consumption is a continually evolving market that has undergone massive changes even in the last few years. While advertisers slowly begin their return to YouTube in the wake of brand safety concerns, music is a category that should be on any good marketer’s radar.
YouTube’s internal brand safety protocols aren’t the end of the story. Brands have to take ultimate responsibility for their brand safety. Channel Factory’s 2018 Brand Safety Best Practices Guide is a great place to start if you want to learn more. Click Here For The Guide