Advertisers can now seamlessly monitor their YouTube campaigns with the first brand safe & performance driven YouTube inclusion list
New York, NY (August 12, 2020) – Channel Factory and Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.
Advertisers are always on the lookout for streamlined media buying as well as efficiency and performance optimizations across channels and screens. Through this partnership advertisers will receive the most complete YouTube brand safety and brand suitability optimization solution on the market. One product integrating two industry partners, Channel Science allows advertisers to maximize both companies’ tech platforms to guarantee their YouTube TrueView campaigns are at their most brand-suitable and performance-driven.
“We are thrilled to jointly announce the world’s first combined brand safety and performance optimization solution for YouTube campaigns. End-to-end solutions like this one save time and money for advertisers who are seeking to manage both the quality and performance of their YouTube investments” said Lisa Utzschneider, Chief Executive Officer, IAS.
As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. Channel Factory is certified in Brand Suitability & Contextual Targeting and incorporates performance-driven enhancements that can increase the efficiency of YouTube buys up to 30%.
The single-integration offering gives clients:
- An end-to-end, continually optimized campaign that delivers real outcomes, like increased click through rates, view through rates, and reduced costs
- One uninterrupted and consolidated workflow for pre-bid and reporting solutions to address various needs for your YouTube TrueView targeting
- Improved efficiency through investment in high-performing media that reduces ad waste
- Verification and monitoring from IAS to confirm the campaign’s brand safety
“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.
For more information on Channel Science, download our one sheet