Fully managed YouTube campaigns with performance and cost guarantees, expert insights and 24/7 support.
What is brand safety at Channel Factory? We use the deepest video data in the industry to build custom brand safety profiles and brand safety guidelines specific to each advertiser.
Brand reputation is paramount, and its protection has to be tailored to each brand’s specific preferences to address any brand safety concerns.
Completely customized video environments allow you to protect your brand on YouTube and control advertising on a global scale across multiple languages, cultures, and borders.
Why is brand safety important? Industry studies show an overwhelming majority of consumers will turn their backs on brands appearing on content unsuited to their brand. Channel Factory uses ideal videos chosen by the brand to build consumer-aligned video environments.
Brand safety tools like our constant optimizations harness the speed of YouTube publishing to ensure brand safe alignment and huge scale. Content alignment has been shown to deliver up to 50% higher ad recall than traditional targeting approaches.
Channel Factory’s human-guided proprietary technology indexes and categorizes every angle of YouTube video and channel content 24/7 and harnesses it to create highly customized YouTube campaigns at scale.
Proprietary software analyzes all video metadata, including audio transcripts, to identify every video and channel element that either works for or against a brand.
100,000+ keywords, videos and channels across 15+ safety categories are updated daily by experts. These exclusion filters scan and index YouTube videos according to unique brand safety profiles.
Our proprietary recommendation algorithm analyzes videos personally selected by brands and builds brand-ideal YouTube ad environments which human reviewers confirm align with their specific needs.
Multiple local language customizations enable brands to specifically tailor their brand campaigns to include or exclude content based on market, language, and cultural customized brand safety sensitivity.
24 hours can define a YouTube campaign. Channel Factory content packages and brand safety tools are constantly refreshed to maintain competitive CPVs against newer, trending inventory for maximum scale and customized brand safety in the world’s most populous, rapid online video environment.
Human curators stationed across the globe and native speakers attuned to local languages and culture guide immediate safety trend identification and content package personalization.
Channel Factory handles YouTube ad campaigns for brands and agencies from start to finish. Our proven approach uses advanced brand safety, guaranteed cost and performance, and full reporting analytics to help advertisers maximize their YouTube ads from first view to checkout.
The complete download on brand safe advertising on YouTube.
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