YouTube is the premier destination for video consumption, trafficking over 2B unique visitors everyday! But, it’s a sobering fact that both informative and dangerously amateur content vie for viewers’ attention.

OUR APPROACH

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Channel Factory deploys a multi-prong strategy of highly-aggressive and dynamic brand safety features that constantly evolves to proactively mitigate brand safety risks for our clients.

In an evolving video space with thousand hours of UGC ​uploads, our rapidly growing index of white and blacklists account for current events, sensitive subjects, breaking news, and etc. Our proactive strategies counter content risks to ensure our campaigns remain brand safe.

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PREDICTIVE MACHINE LEARNING

Advanced machine learning provides campaign intelligence and brand safety measures by proactively determining the risk of current and future content, identifying liabilities before they become a problem

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SENTIMENT FILTERING

Measures the ratio of likes to dislikes, as well as comment sentiment within videos. We work to set our baseline benchmark at 85% positive sentiment (to account for critics and news events).

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PREDICTIVE MACHINE LEARNING

Continued incorporation of our 10K minimum benchmark view per video filtering* to further ensure content quality, safety, and performance.

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HUMAN INTELLIGENCE

While we can flag the majority of brand safety issues, the final touch is human interpretation as sarcasm and such is unintelligible to A.I. machine learning.

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VIRAL CONTENT FLAGGING

IQ indicates any videos that are gaining great engagement, enabling us to proactively blacklist high risk content immediately (day of) and detect similar at-risk content & associated keywords.

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CONTENT AUDIO & IMAGE FILTERING

Transcribing technology for audio & image content. IQ translates the text to determine the content’s risk; blacklisting the video if any keywords related to profanity, sexual content, racism, etc.

Watch: Our CEO, Tony Chen discuss YouTube Brand Safety on NBR

Increase Your Media ROI With IQ Technology Today

With tools and services to make every part of your media buying and creation process more manageable and profitable.

Tell Me More

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