Channel Factory’s ViewIQ platform puts advertisers in the driver’s seat. Its proprietary technology analyzes all of YouTube in real-time through creator data, audio transcripts, performance data, and human review filters enabling brands to deliver ads in the right content at the right price.
ViewIQ enables you to analyze the performance of ANY YouTube campaign, including metrics like performance, suitability, safety and contextual targeting. See exactly where your campaigns are performing, and where they could use a little improvement. Brands have access to real time dashboards to quickly visualize how their campaigns are performing.
A highly customized YouTube strategy requires constant optimization. ViewIQ uses historical and active performance data to optimize campaigns and drive guaranteed outcomes. By removing content which doesn’t perform, and adding in content which does, optimization can deliver up to 30% improvements in performance.
ViewIQ allows brands to dive deep inside the YouTube ecosystem to better understand video and channel trends. Customizable filters allow media planners to research key information behind YouTube’s most brand suitable, content aligned and high performing videos and channels.
Channel Factory offers both managed outcomes and self-service options. Either way, we work with you to build and optimize your YouTube campaign to drive brand suitability and performance efficiency.
