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Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Nov 26, 2018

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Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Nov 19, 2018

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Technology is iterative in nature. For every new invention or insight into the digital world of the future, there are a thousand ideas just below the surface waiting to be uncovered. This past year brought around some exciting cycles of innovation that promise big things for marketing technology (martech) in 2019.

Nov 15, 2018

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Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Nov 13, 2018

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Our Tell Me More series is designed to break down ad formats and products into bitesize chunks. There’s a growing universe of strategies and tactics and it’s our goal to make that universe a little more comprehensible.

Today we’ll be diving into a Google Ads’ newly launched TV screen device type!

Nov 08, 2018

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Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Nov 05, 2018

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With 1.9 billion monthly users and over 30 million active daily users, YouTube is the second-largest search engine in the world. In 2018, video ad spending will account for 25% of all U.S. digital ad spending, and for good reason. Video ads tend to be incredibly effective, with viewers retaining 95% of a message from video ads, compared to 10% of a message from text ads.

Nov 01, 2018

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Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Oct 29, 2018

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Video game content has always been popular on YouTube. From “Let’s Play” gameplay series to E3 presentations to live streaming, there are plenty of ways gaming content is presented.

The looming surge of competitive gaming in esports will only help legitimize the gaming world through valuable exposure, creating an even greater demand for gaming content. Let’s take a look at how gaming content on YouTube will trend heading into the coming years.

Oct 25, 2018

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