ViewIQ’s brag is simple – our tool gives advertisers the information they need to make informed decisions about where to run their ads. The more information they have, the better their media plan, the more successful their ads…simple. By verifying with ViewIQ you provide advertisers with channel information they wouldn’t otherwise have. That additional intel means they’re more likely to run advertising on your channel. Their advertising is more likely to resonate with your audience because, after all, it’s their target audience. All this has the end result of rounding out your overall audience viewer experience, and thus improving your channel.
No. Channel Factory is the leading provider of software and managed media services in the YouTube and social video ecosystem, serving over 300 Fortune 500 clients for 6+ years.
Not being a Multi-Channel Network (MCN) means a couple of things:
Partnering with us doesn’t violate any agreements you currently have (with an MCN or otherwise)
Unless brands specifically activate you for video content creation, there is no agreement between us. If they do, that agreement does not contain agency-style exclusivity or non-compete clauses, and we do not extract any percentage fees from you for that activation.
No. Channel Factory does not take a cut of any of your AdSense Earnings. In fact, creators included in campaigns receive a bump in their AdSense revenue. We only stand to gain by improving our clients performance and enriching an ecosystem whose success translates into our success!
Being Verified means your channel meets a combination of Channel Factory, brand and industry standards sufficient for inclusion in brand safe and ad activation-ready inventory. The standards simply mean that your channel is considered ad-worthy as determined not just by audience size and engagement, but also based on historical campaign performance and industry vertical expectations.
Nothing. Your audience and channel insights become available to brands/ advertisers and Channel Factory works with them to develop customized targeting lists for their ad campaigns based on a proprietary mix of channel intel, historical campaign and ViewIQ performance-based algorithms. That or we provide them with shortlists of creators for potential sponsored, original content deals.
Channel Factory is GDPR compliant – we do not process any individual subscriber data, and all information inputted from your Channel into ViewIQ is anonymized. You’re the only person who’ll hear from us in regards to your channel. Well, you and the brands who run ads with you!
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