Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Our advertising company gets you the advantage.
The global Channel Factory team represents a deep bench of industry expertise cherry-picked from the innovation-driven worlds of digital advertising, publishing, media and technology.
Tony Chen is the CEO and founder of Channel Factory who dropped out of college to create a better video ecosystem for users, brands, and creators. He has since pivoted several times, and has grown the company to a global entity that partners with 300 Fortune 500 advertisers across 30+ countries, helping brands buy safe, suitable, and performance-driven video. Tony is a Forbes 30 Under 30 designee and member of YPO as well as a classical pianist that loves meditating, journaling and walking his dog.
Mattias is a veteran of digital video innovation, building mobile-first digital video advertising products at Smartclip before YouTube even launched its first ad formats. Drawing on experience across the digital, OTT and broadcast TV ecosystem, Mattias joined Channel Factory to nurture what had been missing in his previous roles: using awesome technology and a strong team to improve the overall health and values of the digital video advertising ecosystem. When he’s not raising digital tides, he’s spending time with wife, two kids and friends watching ice hockey.
Jenny joined Channel Factory in 2015, bringing her extensive digital media expertise to the start-up, establishing operational excellence and elevating client strategy, servicing and performance. She oversees the client solutions teams that manage every aspect of the client journey from planning to execution, where expectations are not only met but exceeded. Having managed top clients in her past life at major, award-winning agencies such as OMD, GroupM, and Horizon Media, she understands that deep product expertise and top-notch service are key to sustaining strong relationships. When Jenny is not with her work family, she is seen dashing around her local park with her husband, 2 kids, and 2 poodle mixes.
Jeremy is responsible for accelerating the North American growth and revenue plans for Channel Factory and advancing the company’s sales approach, strategy, and new revenue streams. He came from Amobee, where he served as SVP of Sales working across North American brands and agencies to consolidate cross channel media activation through programmatic solutions. Prior to Amobee, Haft helped build and scale businesses, transform sales strategies and amplify revenue growth for Viant, Visible Measures, Lotame, and MediaPost. Jeremy lives in New Jersey and in his spare time he enjoys traveling to tropical locations, cooking feasts with friends, and any new fitness trend he can get his hands on.
Robin Zieme is the Chief Strategy Officer at Channel Factory. Robin is a true innovator, with roots across both the buy and sell side of the digital ad ecosystem. Robin’s deep experience includes being responsible for agency trading deals at Amobee and leading Adconion’s video efforts internationally and across North America. He now drives leading-edge advertising technology solutions, always creating new ideas and solving problems for Channel Factory. Robin helps build and create multinational opportunities and strike deals that help drive Channel Factory’s vision of creating a better digital video ecosystem for advertisers, users, and creators. Robin lives in London with his wife and three children.
Eren has over 15 years of experience working in the financial sector, beginning in mergers & acquisitions at Lazard Freres, and moving on to hedge funds and fintech startup Seek Capital before joining Channel Factory where he focuses on building out the company’s investments and financial strategy.
Lauren Douglass has spent over a decade cultivating unique, assertive and compelling brand voices for major digital publishers, agencies and adtech players including the Daily Mail, AOL, Citibank and Teads. At Channel Factory, she leads a global team of communications and content strategists in curating the company’s vanguard value proposition and outstanding reputation in the digital video marketplace. She lives in Brooklyn with her husband and drinks wine for sport.
Roxy brings with her a wealth of experience from across the entire digital, programmatic video and AdTech space. She’s responsible for overseeing all brand and agency relationships and ensures our clients receive Channel Factory’s hallmark support, attention and ROI-driving service.
Fiona brings more than 10 years of experience in mobile and digital advertising to Channel Factory. An expert in mobile strategy, media marketing, and operations, Fiona has spent much of her career leading global customer success, motivating and empowering a team of 40+ account managers, traders and designers and worked with global brands such as Apple, Levi’s, McDonald’s, and Sony. At Channel Factory, she will be focused on growing the business in the region through client retention and relationship management.
fiona.alenda@
(+)33 6 09 94 53 78
With 20+ years of experience in the digital industry, Paco Panconcelli has held major commercial roles across a range of leading companies including Managing Director Quantcast Germany, Vice President Sales IDG Germany and Director Product Management AOL Germany.
Robert Bjork is a seasoned digital media executive, with over 12 years of experience across digital video and broadcast TV advertising. With previous positions at TV4 and Smartclip, Robert brings his extensive skillset to the EMEA team where he’s responsible for building local teams in Norway, Finland and Denmark.
robert.bjork@
(+)46 70 258 28 80
Alex is charged with leading the growth of Channel Factory across the Asia-Pacific region. He brings over 20 years of experience in building and scaling technology companies. Prior to joining Channel Factory, Alex was the Senior Vice President Asia-Pacific at Amobee, and before that, he founded the Asia-Pacific arm of Adconion Media Group, where he grew the business before its acquisition by Singtel. Alex’s accolades include being voted onto IAB Australia Board for two years running, and being named among the 40 most influential people under 40 years in media and marketing Industries in two continents, Australia and Asia
Our UK MD Rob Blake brings almost two decades of experience driving revenue in leadership roles for companies such as AOL, Advertising.com, Rocket Fuel and MediaMath. At Channel Factory Rob is responsible for driving growth across the British and Irish markets. Born and raised in London, Rob is a whizz in the kitchen and an ardent supporter of the mighty Chelsea Football Club.
rob.blake@channelfactory.com
(+)44 787 252 9698
Our MD, Italy and Spain, Luca has over 20 years in the digital industry holding directorial roles at companies from Google’s Doubleclick and Smartclip, a leading European digital video ad solutions tech company. His deep knowledge of advertising technology and the digital video advertising landscape, with a focus on connected and addressable TV technologies, is an invaluable asset in Channel Factory’s southern European growth strategy. When not growing the Italian and Spanish markets, he’s cooking and sailing with his three kids.
luca@channelfactory.com
(+)39 348 47 19 492
Our BeNeLux MD, Nick Beentjes has over a decade in the digital media industry holding positions such as head of Agencies and Strategic Products at Sanoma, and Investment Director at GroupM, Netherlands. Driving his strategy for revenue growth is demonstrating to brands the power of brand suitability to drive ROI. When he’s not directing BeNeLux growth, he’s playing football with his three kids.
nick.beentjes@channelfactory.
(+)31 652 881 934
Beverly Hills, CA, USA (Headquarters)
San Francisco, USA
Chicago, USA
Detroit, USA
New York, USA
Central, Hong Kong
London, England
Stockholm, Sweden
Sölvesborg, Sweden
Paris, France
Munich, Germany
Hamburg, Germany
Milan, Italy
Oslo, Norway
Helsinki, Finland
Kiev, Ukraine
Madrid, Spain
Amsterdam, Netherlands
Warsaw, Poland
Singapore
Sydney, Australia
Copenhagen, Denmark
Brussels, Belgium
Brisbane, Australia
Melbourne, Australia
US Phone: +1 (866) 611-0694, ext 184
EU Phone: +46 (702) 58 37 07
France: (+)33 6 09 94 53 78, Fiona Alenda
Fiona.alenda@
Germany: Paco Panconcelli
Paco.panconcelli@
Italy: (+)39 348 47 19 492, Luca Di Cesare
luca@channelfactory.com
UK: (+)44 787 252 9698, Rob Blake
Rob.blake@channelfactory.com
Netherlands: (+)31 652 881 934, Nick Beentjes
nick.beentjes@channelfactory.
Norway: (+)47 92 80 78 81, Bjarte Ogrey
Bjarte.ogrey@
Stockholm, Sweden: (+)46 70 258 28 80, Robert Björk
Robert.bjork@
Sölvesborg, Sweden
Finland: (+)358 50 444 2781, Jaakko Rautanen
Jaakko.rautanen@
Poland: (+)48 502 707 205, Szymon Szmigiel
szymon.szmigiel@
Belgium: (+)32 470 631 635, Fabien Bourgies
fabien.bourgies@
Spain: (+)39 348 47 19 492, Luca Di Cesare
luca@channelfactory.
Channel Factory strives to nurture the very best in digital video advertising talent. Alongside our company values, we offer:
If you’re interested in building a career with us, please check out the currently open positions listed below.
