Promote ‘positivity’ content to boost campaign results and improve our digital environment
The internet is a powerful driver of mental health. Research shows that what we read and watch online has a direct impact on our mood, outlook, and self-image. By taking a mindful approach to digital media buying, advertisers can champion the kind of content that affirms us and enjoy the benefits of a feel-good brand halo.
Advertisers can make ‘online’ a better place to be
The internet has a well-earned reputation for negativity. Unfortunately, digital ad campaigns that blindly prioritize reach sometimes promote incendiary, untrue, and divisive content. Instead, advertisers can contribute to a healthier online environment by aligning with ‘positivity’ content that uplifts users and delivers engagement.
What is ‘positivity’ content?
It’s content that calms us, connects us, and opens up possibilities. Guided meditation, affirmations, fitness, nature, travel, and education are anti-inflammatories that improve our ability to feel, think, and act in ways that enhance our lives and help us deal with daily challenges.
Calming, cultural content during COVID-19 helped people feel happier and connected
Arts content is just one kind of ‘positivity’ content. Research shows that people enjoyed mental health benefits when they viewed online content from cultural institutions like museums, orchestras, and dance companies.
91%
said improved their mood
73%
said it improved productivity
65%
said it reduced stress
*Source: Royal College of Psychiatrists, UK, Cambridge Press, 2021
Channel Factory research shows that ads aligned with positivity content get better results than standard buys
Increase in View Rate for 30-second ads within positivity content
Higher view rates for True View for Reach
Lower CPM Higher view rates for True View for Reach
Learn how you can align your ads with positivity content
Using our curated list of channels and videos, brands can invest in positivity content and help make digital environments better for consumers.
