We categorize content and
activate video ads across Social Media that are:
Safe & Suitable
to drive commercial & reputational advantage for
Media Agencies & Advertisers.
We Believe in Doing
While Doing Good
We show how constraining the negative while amplifying the positive increases campaign efficiency & effectiveness, while increasing social wellness and sustainability.
Avoid the Bad & Align With The Good
We Deliver Superior Campaign Performance
+ Brand Reputation + Risk Management
REDUCE AUDIENCE WASTAGE
- Exclude content where viewers are not viable customers
REDUCE INVENTORY WASTAGE
- Exclude content that is less relevant to your brand
- Exclude content where consumers are typically less responsive
REDUCE AUDIENCE & BRANDS RISK
- Exclude unsafe and unsuitable content
- Exclude content not aligned with your audience interests and beliefs
- But don’t exclude diverse audiences
INCREASE POTENTIAL AUDIENCES
- Include Creators, their Content and their Audiences that have been unfairly blocked
- Provide intentional Inclusion Lists for under-represented Audiences
INCREASE POTENTIAL INVENTORY
- Include highly relevant content previously excluded under legacy Safety & Suitability
- Include highly responsive content
- Include appropriate News content
INCREASE CONTEXTUAL RELEVANCE
- Include Content most aligned with your brands Audiences’ interests and beliefs
It’s on us! Request a comprehensive analysis of a previous marketing campaign to see how Channel Factory’s approach can achieve outstanding results.
Brand SafetyAvoid content that could be harmful to your brand. Channel Factory addresses your Brand Safety and reputation across the media spend. We employ advanced brand safety measures to shield your brand from undesirable content Learn More
Trusted YouTube Measurement Program Partner (YTMP) since 2020
The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube.
When a company has the YTMP badge, it means it’s been carefully vetted and meets our standards. It also means we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance, inclusive of Google media.
Channel Factory in a Snapshot
The Art Of Alignment - Global Research
Our latest research about the relationship between brand personality and content appropriateness.
Uncover insights on changing social attitudes, authentic representation in advertising.
Pixis.ai & Channel Factory collaborate to optimize online video campaign performance using generative AI.