Research & Guides

OMG - Annalect Research

Discover how Channel Factory outperformed the competition in a 3-year Annalect and OMG Sweden study. An analysis of 34 brands and €173M in ad spend reveals one clear insight: Channel Factory drives nearly 6x return on YouTube.

What's Inside

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We’ve curated 5,500 expert validated, positive inclusion lists of content that foster resilience, wellness, and digital well-being—giving advertisers a way to support positive content while still driving performance.

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We’re working with academics and youth mental health specialists to review and validate these inclusion lists—ensuring they reflect credible standards, evidence-based practices, and expert insights.

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We’re also collaborating with nonprofits, advocates, and academics to raise the visibility of educational content that drives awareness and supports youth well-being.

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