Channel Factory Expands Attention Measurement Capabilities

Partnership with xpln.ai deepens Channel Factory's measurement suite, bringing attention intelligence directly into its contextual advertising platform

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New York, NY – xpln.ai, the leading attention intelligence platform, and Channel Factory, the global contextual advertising company powering performance across walled gardens, today announced a strategic partnership to advance attention-driven advertising. As part of Channel Factory’s continued investment in measurement and performance, the company will integrate xpln’s attention intelligence across its campaigns, expanding its ability to measure and optimize for attention at scale. The partnership represents one of the most comprehensive attention measurement deployments in the industry to date.

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This collaboration brings together xpln.ai’s advanced attention measurement capabilities, including its newly launched Ideal Attention Time (IAT) metric, with Channel Factory’s proprietary IQ series, enabling advertisers to optimize media investments for both brand suitability and optimal attention. The partnership enables Channel Factory to integrate xpln’s attention intelligence directly into its campaigns, giving brands and agencies a precise, data-driven understanding of how attention is being generated across every placement.

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The partnership addresses a critical challenge in the digital advertising industry: the gap between an ad being viewable and an ad being watched and understood. By integrating xpln’s attention intelligence into Channel Factory’s AI-powered content classification and smart bidding ecosystem, brands can now optimize toward their campaigns being placed in environments that not only align with their values but also deliver the specific level of attention required to drive business outcomes.

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“Attention is a critical signal in advertising, but knowing how much attention a specific creative actually needs to succeed is the missing link,” said Fabien Magalon, CEO and co-founder of xpln.ai. “By partnering with Channel Factory, we are connecting our IAT metric with their industry-leading contextual targeting and brand suitability solutions. This ensures any creative that is placed in the exact environment where it has the greatest opportunity to capture the necessary attention and drive real impact.”

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“Measurement has always been central to how we help advertisers understand and improve performance,” said Dave Hompe, Global Head of Operations and Partnerships at Channel Factory. “Integrating xpln.ai’s attention measurement technology allows our clients to move beyond basic viewability. Together, we are providing a comprehensive solution that maximizes both the efficiency of media spend and the effectiveness of the creative.”

The combination of xpln.ai’s attention intelligence and Channel Factory’s contextual intelligence  is already delivering significant results for advertisers. 

About xpln.ai

xpln.ai is the attention intelligence platform helping advertisers measure, understand, and optimize how attention drives outcomes across media channels. Combining large-scale human attention data, predictive modeling, creative intelligence, and contextual analysis, xpln.ai provides marketers with actionable insights that improve media effectiveness and campaign performance across global markets.

About Channel Factory

Channel Factory is a global technology and data company that optimizes business performance and protects brand reputation across walled-gardens. Utilizing proprietary AI and contextual targeting technologies, Channel Factory ensures ads are placed on brand-safe, contextually relevant content across YouTube, CTV platforms, and social media, including Meta and TikTok. Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem.

Channel Factory has a presence in 54 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 50+ languages. For more information about Channel Factory, please visit http://www.channelfactory.com

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