As a small or new business, creating a positive brand image and achieving brand recognition can seem like an impossible task. After all, there are so many different companies that are all competing for the same space and consumers — how can you possibly set yourself apart when it seems like you’re starting from scratch?
We understand that this might seem like a daunting task — but it doesn’t have to be. You’ve done the work and created products and a brand that you’re proud of. Now it’s time to show that off to the world by focusing on building a strong brand image and gaining recognition.
What is Brand Recognition?
Before we really dive into how to create dominant brand recognition, we need to first cover what this term really means. Brand recognition refers to consumers recognizing and remembering your business.
When consumers recognize your brand, logo, messaging, products, etc. it bodes well for your business. Basically, you’re trying to create brand recognition and a solid customer base.
Why Do You Need Dominant Brand Recognition?
Why is dominant brand recognition so important? Well, for starters, consumers are unlikely to buy products from companies that they have never heard of before and know nothing about.
Instead, by increasing your brand recognition and brand awareness, consumers are able to learn more about you and your products to make them feel more confident about making a purchase. With so much competition out there, this is one area where you can really set yourself apart by showing consumers what you’re all about before they make a purchase.
Of course, brand recognition isn’t something that can happen overnight and it can be difficult to measure and achieve if you’re not following a tailored brand strategy.
The good news is that establishing dominant brand recognition is very possible with the right market research, strategy, and effort, and Channel Factory is here to help. We are advertising experts and are able to help build a strong brand image by helping you place the right content in the right places with the right viewers. From there, you can rest assured that your brand awareness is on the rise and will eventually help you convert more sales as a result.
In addition to working with us here at Channel Factory, here are four tips that you can use to create dominant brand recognition:
1. Build Partnerships
The first thing that you need to do in order to create dominant brand recognition is to build partnerships. If you’re a new company or brand looking to get your name out there, then you can easily partner with more established brands to do that. These brands are already established, trusted, and have a solid customer base.
It’s possible to tap into that base by partnering with them — so long as the partnership is mutually beneficial, of course. Also, make sure that your brand values align as well so that it’s truly an ideal partnership rather than one that could potentially cause you problems down the road.
While you may think that there’s no way for a newer or smaller brand to partner with the big guys, that’s not always true. That being said, partnering with smaller companies can also be beneficial and help you tap into a customer base that you otherwise wouldn’t have. As a general rule of thumb, you should never turn down a partnership based on the size or type of company.
So long as your basic values align in terms of brand suitability, you never know what you could gain as a result of a seemingly “simple” partnership.
2. Prioritize SEO
The second thing that you need to do in order to create dominant brand recognition is to prioritize search engine optimization, or SEO.
When your brand appears at the top of the list on search engines alongside other credible and trustworthy companies, consumers will then see your brand as credible and trustworthy as well.
Plus, most people don’t even look beyond the first page of search results, so if you’re not on that first page, odds are that they won’t even know you exist no matter how amazing your products and services are. Clearly, SEO is something worth investing in — but how? The SEO world can be really daunting if you don’t know what you’re doing.
By researching and establishing specific target keywords, you can begin the journey toward the first page of search results. Obviously, this won’t happen overnight as you then have to build your own content to correspond with these keywords. Make sure to include the keywords in the headline, body, and image titles within your content posts so that the search engine can pick up all those hits, rank that post higher in search results, and make it easier for consumers to view within their search results.
Once they see your brand pop up on the first page a few times, they will come to recognize and trust your brand dominance.
3. Embrace Social Media
The third thing that you need to do in order to create dominant brand recognition is to embrace social media. If you’re not on the “big three” (Facebook, Instagram, and Twitter), then you’re definitely missing out.
Create brand accounts and begin posting interesting content that encourages people to engage with the post and think more favorably about your brand. After all, social media isn’t really valuable if people aren’t engaging with you. But how can you create engaging content?
One of the best ways to do this is by hosting contests and giveaways. Don’t think of it as giving away free stuff. Instead, think of it as exchanging your products for increased brand recognition and reach on social media and YouTube.
Once people enter your contest or otherwise engage with your brand on social media, they are more likely to remember your brand or think positively about it when it comes time for them to make a purchase — even if they don’t end up winning. At the end of the day, giving away a free product is a small price to pay for thousands of potential new customers.
4. Reconsider Your Product Packaging
Finally, the last thing that you need to do in order to create dominant brand recognition is to reconsider your product packaging.
If you currently have plain and boring product packaging, this isn’t really helping your brand recognition. Instead, you need to have quality branded packaging that will make a positive impression on consumers who see it. You really need to stand apart from the competition and one of the best ways to do this right off the bat is through product packaging.
Instead of using plain colors, texts, and fonts that have nothing to do with your brand, start to use the same logos, fonts, and colors to create a strong, uniform brand image that consumers will instantly recognize.
When you have an eye-catching design and brand, you’re giving yourself a better chance that consumers will choose your products over the competition. However, this doesn’t mean that you have to spend a fortune on product packaging — just make sure that it’s branded and goes along with your brand values, mission, and other products.
Final Thoughts on Brand Recognition
As you can see, brand recognition is definitely something that you need to prioritize and focus on if you’re a new business looking to make a good impression on consumers. This is something that needs to happen in order to grow your business and convert more sales.
Thankfully, with the right partnerships alongside a little help from Channel Factory, you can increase your brand recognition within the right groups of consumers and start to enjoy the results in no time.
Sources: