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The secret sauce to maximize performance on YouTube and Social campaigns. Take the alignment of your advertising environment with your brand values to the next level.
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Brand safety is a great start, but surely not enough in today's world… Brands must go beyond avoiding harmful content—they actively align with content and creators that reflect their values.
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Brand suitability goes beyond traditional brand safety measures, allowing your brand to take control of the content environment that will surround your ads, ensuring they only appear alongside content that aligns with your brand’s values, message, and audience preferences. While standard filters attempt to block harmful content, they often fall short in filtering out the right content.
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With standard filters and brand safety measures only, many advertisers assume they are protected, but in reality, their ads may still appear next to inappropriate, low-quality, or misaligned content. Our advanced technology provides advertisers with the ability to choose the exact content they want to run against, ensuring maximum control, better engagement, and stronger brand integrity and results.
Channel Factory Brand Suitable solutions allow you to fine-tune your approach by adjusting categories that resonate with your audience.
Take Our Brand Suitability Quiz
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Advertisers risk negative brand reputation and low results by running ads on controversial or misaligned content.
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Our brand suitability solution goes beyond usual filters, ensuring your ads are placed in relevant, high-quality environments and fostering trust and brand loyalty while maximizing your ROAS.
“Brand safety and brand suitability are front and center as a priority for our clients to safeguard their brands’ reputations. Brand Safety is non-negotiable and brand suitability should be used to refine not override baseline control […] serious damage can be caused by brand unsuitable placements.”
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Bethann Crockett
Digital Risk Director, GroupM
At Channel Factory we excel in delivering innovative brand suitability solutions. We find the right content, context, and audience for brand advertisements, ensuring that brands can confidently reach their target audience while maintaining their values and getting the best performance.
Get a FREE Campaign AnalysisSuitability Scored Videos
Less Misaligned Impressions
Suitability Scored Languages
More Attention
The new 3-Year research by Annalect & OMG results speak for themselves:
Channel Factory delivers almost 6x ROAS on YouTube compared to general OLV.
Channel Factory delivers almost 6x ROAS on YouTube compared to general OLV.
We use advanced AI, real-time monitoring, and strict compliance measures to maintain a safe, relevant, and high-quality environment that aligns with brand values and audience expectations.
Channel Factory delivers almost 6x ROAS on YouTube compared to general OLV.
Channel Factory delivers almost 6x ROAS on YouTube compared to general OLV.
Channel Factory delivers almost 6x ROAS on YouTube compared to general OLV.
Download our comprehensive guide to discover essential insights and strategies to safeguard your brand’s reputation while connecting the right audience on YouTube.
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Channel Factory is KidSafe+ certified, meeting rigorous safety benchmarks to provide age-appropriate and policy-compliant advertising solutions and maximise brand suitability. Our technology allows brands to:
Avoid kids’ content if their ads are not intended for younger audiences.
Target family-friendly content safely using contextual targeting.
Ensure compliance with COPPA, DSA, and YouTube’s Kids’ advertising policie.
Safeguard brand integrity by aligning with safe and ethical content.
Verification procedures by PwC found that Channel Factory’s targeting reduces media wastage by 23% and generates up to 12% cost savings.
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Avoid content that could be harmful to your brand. Our comprehensive solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.
We identify content suited to your brand and consumers. Our data-driven insights and proprietary technology enable brands to connect with their intended audiences in the ideal contextual environment, fostering engagement and driving results.
With our Conscious Business Performance driven strategy – you get access to thousands of creators and content that would otherwise be blocked by generic suitability and contextual partners. Our Intentional Inclusion Lists span across the key pillars of DE&I, Sustainability, and Civic Society.
Our specialized performance team is trained to identify channels and videos with consistent performance metrics including engagement and interaction, ensuring your brand only appears adjacent to content with active, involved viewers. Higher levels of engagement and interaction correlate with higher levels of campaign effectiveness.
We deliver results through cross-social marketing strategies that connect brands and their values with the right audiences and content.Our proprietary solutions give our partners and clients a more elevated safety and suitability standard across multiple social platforms, including YouTube, Meta, TikTok, and CTV.
Learn moreBrand suitability is the practice of ensuring ads appear in content that aligns with a brand’s values and goals. Unlike basic brand safety, which avoids harmful content, suitability considers nuance, like tone, context, and audience. The result? Higher performance and lower risk. One study showed a 9% increase in purchase intent when ads appeared next to suitable content.
Channel Factory blends AI and human review to analyze videos across 49+ languages and 9M+ channels. We build custom suitability lists that reflect each brand’s risk tolerance and values, not just generic filters. Our clients see up to 34% reduction in misaligned impressions.
When ads appear in misaligned content, 54% of consumers say they’re less interested in the brand. Brand suitability helps protect perception by ensuring every placement aligns with your values, tone, and audience expectations.
No. It's about finding positive alignment. While brand safety avoids harmful content, brand suitability proactively places ads in environments that enhance relevance, trust, and performance, helping you reach the right audience in the right mindset.
Brand safety protects against harmful content, like hate speech or violence. Brand suitability goes further by ensuring your ads appear in content that's contextually relevant and value-aligned. Think of safety as the baseline, and suitability as the strategic edge.
Absolutely. We don't believe in “one-size-fits-all.” Our ViewIQ tech allows advertisers to exclude risky content and include previously blocked but high-performing videos. It’s like an insurance policy for your brand’s reputation.
We utilize YouTube’s API, along with our proprietary ViewIQ engine, to scan video, audio, and metadata for alignment with your brand’s values. With over 5–25M videos categorized daily, we ensure your ads appear in the right content at the right moment.
By activating campaigns within contextually relevant, high-performing YouTube videos, advertisers see improved outcomes, like 23% more accurate targeting and 12% cost savings, according to PwC-validated results.
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
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