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A MARKETER’S GUIDE TO IDENTIFYING & ELIMINATING AD WASTE [5 PROVEN WAYS]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expens...
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Why You Need a Digital Marketing Ecosystem & Where to Start
A digital marketing ecosystem includes all digital media related to your brand. Like a natural ecosystem, it requires several different networks to work together as one. This includes your website, social media, video presence, and anything else that’s part of...
The Future of Video Ads
Youtube video ads and video for social media ads are becoming increasingly popular in the advertising world. You can hardly watch something online these days without first seeing an ad. But are they just a passing trend? We’re happy to...
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Diversity & Representation in Advertising
feat. Kara McClure, Global Partnerships Director, Mindshare