Contextual Video Targeting on YouTube
Contextual data-targeting solutions helping advertisers build content-aligned, performance-driven YouTube environments.
Brands ARE Contexts
Effective contextual targeting on YouTube helps advertisers better engage consumers by identifying content uniquely resonant with their brand. Our contextual alignment technology amplifies ad performance by creating a more engaged consumer experience.
Customization is Essential
YouTube offers countless ways to contextually target over 50 million channels and 5 billion+ videos. Brands who want to cut through the noise need to customize Google’s default campaign targeting options and build completely tailored contexts for maximum performance.
Contextual Performance
Google research shows that contextually matched audiences generate up to 50% higher ad recall and brand awareness than ads served with just demographic targeting.
Contextual Carve Outs
Channel Factory’s contextual targeting data empowers brands to better protect themselves and their audiences by helping them identify and avoid the types of content they do not want to be associated with, enhancing overall targeting, control and brand suitability.
Contextual Over Behavioral
Data privacy regulations have limited brands’ ability to behaviorally target to the extent they used to. Focus is shifting to evolved contextual targeting models, which use content as a proxy for audience. Consumers are happier, and brands benefit from increased customer trust. Read more here.
Learn More About Curated YouTube Contexts
Click below to find out how Channel Factory helps brands and agencies curate contextually aligned YouTube environments
