Martech Monday | February 11, 2019
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!
YouTube CEO Says Platform Grew Up In 2018
By Alex Werpin | 2.5.19 | MEDIA POST
YouTube Advertising Updates
More ways to drive results with TrueView for action
By Nicky Rettke | 2.5.19 | GOOGLE ADS BLOG
Expanded audience and buying features for the YouTube Masthead
By Amy Vaduthalakuzhy | 2.4.19 | GOOGLE ADS BLOG
Video Advertising Insights
Super Bowl Ad Recall Dips For Brands That Excel Online
By Laurie Sullivan | 2.7.19 | MEDIA POST
A Funnel Thing Happened On The Way To A Converged Marketplace
By Joe Mandese | 2.7.19 | MEDIA POST
Does OTT Have an Ad Fraud Problem?
By Ross Benes | 2.4.19 | EMARKETER