Martech Monday | November 19, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

Martech Insights

MarTech Effectiveness in 2018

By Jack Loechner | 11.14.18 | MEDIAPOST

YouTube News

YouTube CEO calls EU’s proposed copyright regulation financially impossible

By Julia Alexander | 11.12.18 | THE VERGE

YouTube is now showing ad-supported Hollywood movies

By Garett Sloane | 11.16.18 | AD AGE

Advertising Insights

Use Video ad sequencing to tell stories across screens and ad formats

By Ammar Ibrahim | 11.16.18 | GOOGLE ADS BLOG

Zenith: 65% of digital ads to be programmatic