Martech Monday | October 9, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

Google Ads & YouTube Updates

From discovery to click, new YouTube ads capabilities for more effective storytelling

By Vishal Sharma | 10.1.18 | GOOGLE ADS BLOG

More Than Just Viewers: Learn how to drive effectiveness on YouTube


YouTube Creators

Reaching Gen Z With Influencer Marketing: Four Trends For Success

By Nicholas Miachon | 10.9.18 | FORBES

YouTube Advertising Statistics

Video Swells to 25% of US Digital Ad Spend

By eMarketer Editors | 10.9.18 | EMARKETER

What Financial Marketers Need To Know About Digital Video Advertising Now

By Steve Cocheo | 10.4.18 | THE FINANCIAL BRAND

Thanks for reading!  Stay tuned for weekly updates every Monday on all things Martech!