Martech Monday | October 1, 2018
Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!
Google Ads & YouTube Updates
New MRC accreditations and partners for Google and YouTube ads measurement
By Babak Pahlavan | 9.26.18 | GOOGLE ADS BLOG
New YouTube ads will push viewers to download apps, book trips, find movie showtimes
By Sarah Perez | 10.1.18 | TECHCRUNCH
YouTube channel owner ‘arrested over child sex abuse’
By BBC Staff | 9.25.18 | BBC
- Channel Factory has blacklisted all channels and keywords involved in this story.
Brand-safety concerns are making influencer marketing more expensive
By Ilyse Liffreing | 9.26.18 | DIGIDAY
How to Ensure You’re Getting the Most Out of Your Influencer Marketing Strategy
By Heather Wilde | 9.28.18 | INC.
YouTube Advertising Statistics
Welcome to the New Living Room: 57% of Video Ads Now Play on TVs
By Troy Dreier | 9.23.18 | ONLINE VIDEO
Thanks for reading! Stay tuned for weekly updates every Monday on all things Martech!