Martech Monday | October 1, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

Google Ads & YouTube Updates

New MRC accreditations and partners for Google and YouTube ads measurement
By Babak Pahlavan | 9.26.18 | GOOGLE ADS BLOG

New YouTube ads will push viewers to download apps, book trips, find movie showtimes
By Sarah Perez | 10.1.18 | TECHCRUNCH

Brand Safety

YouTube channel owner ‘arrested over child sex abuse’
By BBC Staff | 9.25.18 | BBC

  • Channel Factory has blacklisted all channels and keywords involved in this story.

Brand-safety concerns are making influencer marketing more expensive
By Ilyse Liffreing | 9.26.18 | DIGIDAY

YouTube Creators

How to Ensure You’re Getting the Most Out of Your Influencer Marketing Strategy
By Heather Wilde | 9.28.18 | INC.

YouTube Advertising Statistics

Welcome to the New Living Room: 57% of Video Ads Now Play on TVs
By Troy Dreier | 9.23.18 | ONLINE VIDEO

Thanks for reading!  Stay tuned for weekly updates every Monday on all things Martech!