The global survey, with contributions from GroupM, TAG, JICWEBS, and ABC, reveals brands’ sensitivity to politically and culturally hot issues in their regions, and unveils the importance of developing custom brand suitability strategies for each market in which they operate.
Download the complete survey report for:
- Analyses of key brand suitability sensitivities
- Regional differences in brand suitability risk thresholds
- Sector variations in brand suitability tolerance
- Individual brand differences
- Key recommendations and a path forward