Google is prioritizing measurement & privacy – the addition of measurement and privacy heads, in particular, speaks to how Google sees those areas of strategic importance. Google CEO Sundar Pichai has talked about how he wants products to be engineered to minimize the use of data, for example – a goal a privacy-focused team could accelerate.
Unlike mobile and desktop, the ads will be available as a reserved placement and purchased on a CPM basis.
YouTube ads on TV screens drive a 10% greater lift in recall than ads on linear TV,” writes YouTube. The company reports TV screens are its fastest-growing device, with daily watch time topping 250 million hours per day.
One YouTube creator told Business Insider that lengthening her videos to over 10 minutes long has helped her channel earn more money because she can place more ads. Other YouTube influencers said that placing about four ads on a single video is a common technique used to maximize the revenue you earn from Google AdSense.
Creators on YouTube earn a certain amount of money based on their CPM rate, or cost per 1,000 video views. CPM rates vary between creators, and no creator consistently has the same CPM rate. It can change based on factors like where the viewers of the video are located and what type of advertisers are interested in the content.
Based on its analysis of media owner’s financial reports, MAGNA finds that the US ad market place (net advertising revenues) grew by almost +8% in the first half of 2019 (+7.6% to $107 billion) accelerating further on an already strong market in
The strong economic environment drove the increased spend from several key verticals (finance, retail, travel) while tech giants and “Direct-to-Consumer” (DTC) brands continued to expand their marketing budget to include editorial
Following the strong first half, MAGNA increased its full year 2019 forecast to +6.3% (excluding cyclical) from +5.1% previously (June update).
Digital video audiences are increasing worldwide. Monetization strategies will diversify as more viewers flock to paid platforms, and the other pillar of monetization—i.e., ad spending—will also grow, at least in the US, UK, China and Canada.
Asia-Pacific will take first place for both highest number of viewers and highest growth: At 1.43 billion digital video viewers, this region is nearly five times the size of the next-largest area by viewers, which is Latin America. And Asia-Pacific’s growth will exceed the worldwide average through 2023. Similar dynamics are at play in mobile video.
In many markets, video ad spending will grow significantly faster than viewers. The US will experience a compound annual growth rate (CAGR) of 12.8% in video ad spending from 2019 through 2023, while rates in the UK, China and Canada will be higher.
Zenith projects that global display ad spending—which includes video and social media—will overtake TV as the largest component of ad spending by 2021.
Video ads will even be able to change their storylines in mid-flow in response to a viewer’s responses, making it more customised to consumers’ individual preferences and needs, which in turn will push up engagement rates.
On Wednesday, Facebook launched the latest additions to its suite of Portal hardware products, including a streaming stick for TV sets complete with video chatting functionality, augmented reality gaming, Alexa voice control, access to Amazon Prime video and co-watching capabilities for Facebook Watch content.
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