- The following is from an anonymous interview with a chief marketer at a global advertiser:
- “I understand that first-party data is valuable and needs to be protected, but I can’t see how well my ads work if I can’t target people online. How do you know which channels are working better for certain goals?”
- “With the alternatives Google has proposed, the company is effectively increasing the size of its walled garden. It has shown advertisers they can buy media without the cookie, but for them to do so, they need to use its tools on their terms.”
- “Ad tech vendor ID solutions will succeed if they have a good product, know the market and are internally well-aligned.”
- “Contextual targeting was neglected long enough in the digital space due to personalization. Now, however, it’s getting more attention both in the media and at trade shows. Regardless of whether cookie-less targeting becomes a major issue, advertisers should put more emphasis on contextual.”
Google, Facebook Expand News Initiatives
By Sara Guaglione
, September 13, 2019
- Google has tweaked its algorithms to prioritize original reporting, while Facebook has enlarged its focus on local news.
- Google has adjusted its search algorithm to give more weight to articles with original reporting. The algorithm will keep those articles at the top of search results for longer periods of time.
- “While we typically show the latest and most comprehensive version of a story in news results, we’ve made changes to our products globally to highlight articles that we identify as significant original reporting,” Richard Gingras, Google’s vice president of news, wrote in a blog post.