Google, Facebook, Twitter and other large tech companies would have to offer people the ability to opt out of receiving some forms of personalized content, under a proposed bipartisan bill unveiled Thursday.
The Filter Bubble Transparency Act would require large tech companies to disclose whether they display material to particular users based on personal data collected from them, including their web-browsing and search history.
The beleaguered third-party cookie, already metaphorically on the ropes, has faced a series of knockout blows in recent months.
The pivot away from cookies presents an opportunity for contextual advertising to step back into the spotlight.
Reverting to an established advertising approach doesn’t have to mean a return to old-fashioned blanket messaging. Over the last few years, contextual tools have evolved to offer higher granularity and align ads to content with precision.
The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.
Google is acquiring Fitbit for $2.1 billion, or $7.35 per share, the companies revealed today.
“Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads,”
Advertising and marketing spending combined will outpace all of the ad industry’s conventional forecast growth by a percentage point this year and a point-and-a-half next year, according to an annual report being released today by industry economists PQ Media.
Combined worldwide advertising and marketing spending will rise 4.9% this year and 5.9% in 2020, according to PQ’s Global Advertising & Marketing Revenue Forecast 2019-23 report.
The media marketplace is growing increasingly fragmented and exponentially complex due to the “balkanization” of data necessary to effectively manage media and to accurately attribute its results.
That’s the conclusion of a just-published 36-page report co-authored by GroupM Business Intelligence Global President Brian Wieser and former GroupM Chief Digital Officer Rob Norman, which goes on to make the case that it also happens to be the very dynamic ensuring media agencies stay relevant.
Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook Watch, particularly with its In-Stream Reserve ad product, which curates inventory from Watch’s top video channels, including content category-specific options. While Facebook has managed to take some ad dollars from traditional TV at this spring’s upfronts, the company still has more convincing to do, say ad buyers.
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