MIN READ 8 Minutes
Channel Science: Brand Safety, Suitability & Performance by Channel Factory & Integral Ad Science
Advertisers today have many considerations when it comes to YouTube. Are my ads reaching the right person? Against the right content? Am I only running on brand safe videos and channels? In the past, brands had to work across multiple partners to achieve their goals. With today’s announcement that Channel Factory and IAS will be collaborating on brand safety to create Channel Science. Now brands will now have an end to end solution to ensure they can achieve their goals on YouTube.
What is Channel Science? Channel Science is an industry-leading offering in partnership with Integral Ad Science that enables advertisers to have the most complete YouTube brand safety and suitability optimization solution on the market. One product integrating two industry partners, Channel Science allows advertisers to maximize both companies’ tech platforms to guarantee their YouTube TrueView campaigns are at their safest, most brand-suitable and performance-driven.
“We are thrilled to announce the world’s first combined verification and performance optimization solution for YouTube advertisers. Partnerships that offer power solutions like this one save time and money for advertisers are absolutely crucial in today’s world. Advertisers need an end-to-end solution to manage the quality and performance of YouTube buys while saving time and money,” said Lisa Utzschneider, Chief Executive Officer, IAS.
Both YouTube Measurement Partners (YTMP), Channel Factory and IAS deliver unique value in creating a solution brands and agencies can trust. Channel Factory offers best-in-class curation of YouTube content and an ad performance-driven approach, while IAS gives advertisers video- and channel- level brand safety. Together, Channel Factory and IAS give advertisers Channel Science—a potent, one-stop solution for YouTube TrueView advertising.
Channel Science offers advertisers:
- Peace of mind knowing they are investing in the most suitable YouTube channels and videos by combining the best in brand safety (IAS) with the best contextual targeting solution (Channel Factory) on YouTube
- An end-to-end, continually optimized campaign that delivers real outcomes, like increased click through rates, view through rates, and reduced costs
- Improved outcomes by investing in high performing media that ensures brand suitability and simultaneously reduces ad waste
- Verification and monitoring from IAS to confirm the campaign’s brand safety
“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.
For more information on Channel Science, download our one sheet here