Strategist, Los Angeles

Channel Factory is the leader in Social Video Marketing and is looking to grow our team with the addition of a Media Strategist. The Strategist is a highly motivated self-starter with a passion for digital media planning, analytics and creativity! The Strategist is responsible for knowing Channel Factory’s products and offerings inside and out. A Strategist is the driving force in the RFP process digesting and understanding client objectives, then building a media plan that will nail the client KPIs. If you are someone who thrives in a results-driven, fun and fast-paced digital media sales environment, then this is a great position for you.

Responsibilities:

  • Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
  • Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
  • Curating sample targeting lists that align with brand’s intended audience
  • Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
  • Partner with Account Management to seamlessly transition campaign from pre- to post-sales
  • Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
  • Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
  • Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients

Qualifications/Skills:

  • Bachelor’s Degree
  • 1-2 years of experience at a digital media agency or ad tech publisher / advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
  • Candidates should have 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
  • Operates with sense of urgency and discipline across various time zones
  • Highly organized; curious about proactively finding solutions to problems
  • Collaborative – can work within a team and independently and manage up, down, and across departments
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Driven and determined to learn and adapt in a fast-paced digital world
  • Gets a rush from being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
  • Strong verbal and written storytelling and presentation skills including PowerPoint, status calls and emails
  • Above all, possess the highest levels of professionalism, integrity, and ethics