Senior Media Buyer, New York

Channel Factory is looking for a seasoned Senior Buyer with a demonstrated track record of delivering successful digital marketing programs for major brands and agencies. He/she has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, strives to consistently exceed the expectations of their clients and fellow team members, and wants to help further the team expertise. This individual thrives in a fast-pace, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver.

Responsibilities:

  • Flawlessly create and launch video campaigns across multiple platforms including and not limited to YouTube, Google Video Partners, Facebook, etc.
  • Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
  • Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
  • QA and validate accuracy of campaigns of junior campaign members
  • Act as the technical point of contact for internal teams and clients
  • Communicate new product updates/features and value to internal teams
  • Team up with Account Management to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products
  • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact to your buying strategy on campaigns
  • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
  • Serve as a role model to junior team members, and serve as an escalation point and solution provider

Qualifications:

  • BA/BS
  • 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
  • 2+ years of YouTube AdWords experience required
  • Bonus points if you are AdWords, YouTube, and/or Facebook certified
  • Passion and knowledge of the online video space including marketplace trends, including 3rd party research partners, DMPs, and studies
  • Keen eye for data and analytics
  • Have an entrepreneurial spirit and drive to test creative buying techniques
  • Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Strong interpersonal communication skills in-person, on the phone, or virtually
  • Proactive in catching issues and creating solutions before they escalate
  • Creative and solution-oriented individual who can also be resourceful
  • A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
  • Highly organized and detail oriented professional
  • Collaborative individual who can work in a team and independently with little supervision
  • Above all, possess the highest levels of professionalism, integrity, and ethics


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.