Performance Specialist – Digital Marketing Campaign Management

As a Performance Specialist on the Data Solutions team, you will learn client management skills as well as project coordination from inception to launch. Along the way, you will also witness the working relations among every department to improve the product and enhance the Inclusion List offering (stemming from industry changes, impactful social events, client feedback, etc.).

Our ideal candidate should be an excellent communicator to be able to articulate and confidently share ideas. This person will also be able to take on projects from multiple team members, manage their time efficiently and work independently. They should also be curious and enjoy research, patching together answers and/or solutions from the information gathered.

Responsibilities:

  • Serve as the Data Solutions (Inclusion List) consultant to clients, understanding and communicating how Channel Factory’s IL products will help them achieve their media goals the in the YouTube space—including but not limited to advisement on YT products, targeting strategy, inventory availability, buying strategy & optimizations, and buying platform assistance (DV360, Google Ads)
  • Become a power user of our ViewIQ technology & execute full 360-Youtube media planning and buying understanding and functionality
  • Create standard Inclusion Lists and brainstorm creative client solutions as needed
  • Own and grow a book of self-service business, focusing on client retention, growth, renewal, and satisfaction
  • Work closely with Product to fix and improve IL product
  • Own and grow a book of self-service business, focusing on client retention, growth, renewal, and satisfaction
  • Create mid-campaign and end of campaign reports, highlighting CF’s IL effectiveness and conducting quarterly business reviews (QBR) for key clients
  • Lead client calls (with and without Sales), setting clear expectations and measures from the start
  • Help update SalesForce for proper opportunity & revenue tracking
  • Reconcile monthly billing with Finance, ensuring accuracy & timely completion
  • Review and analyze campaign data and historicals within your subset of campaigns to help improve IL practice and approach
  • Stay up with current events and industry changes, and share suggestions to update our Inclusion List approach and methodology as needed
  • Assist in special projects as needed

Requirements:

  • 2+ years of YouTube, SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
  • Passion and knowledge of the online video space including marketplace trends, including 3rd party research partners, DMPs, and studies
  • A keen eye for data and analytics
  • Have an entrepreneurial spirit and drive to test creative buying techniques
  • Can manage and prioritize multiple campaigns and projects at a time
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Strong interpersonal communication skills in-person, on the phone, or virtually
  • A creative and solution-oriented individual who can also be resourceful
  • A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
  • Highly organized and detail-oriented professional
  • The collaborative individual who can work in a team and independently with little supervision
  • Above all, possess the highest levels of professionalism, integrity, and ethics
  • BA/BS

Benefits:

  • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
  • Competitive salary + bonus
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wifi Reimbursement
  • NatureBox credit for snacks
  • Work-life flexibility – we value your contributions above all

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.

Click to Apply for this Job