Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach

By Alison Weissbrot | 5.3.19 | AD EXCHANGER

Google is testing shopping links under YouTube videos

By Kris Holt | 5.3.19 | ENGADGET

Brand Safety

Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

By Lucy Koch | 5.1.19 | EMARKETER

Video Advertising Trends

Video Will Account for Almost Half of Programmatic Spend This Year

By Ross Benes | 5.3.19 | EMARKETER

Martech Monday | April 29, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Google Ads News

Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

4.25.19 | GOOGLE ADS HELP

More ways to find authoritative information in Europe

By Lie Junius | 4.24.19 | GOOGLE BLOG

YouTube News

YouTube Influencers Finding New Challenges

By Laurie Sullivan | 4.26.19 | MEDIAPOST

Brand Safety

YouTube recommended a Russian media site thousands of times for analysis of Mueller’s report, a watchdog group says

By Drew Harwell and Craig Timberg | 4.26.19 | THE WASHINGTON POST

Connected TV Advertising

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

By Ross Benes | 4.22.19 | EMARKETER

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube Fact-Checks the Fire at Notre-Dame With Facts About… 9/11

By Niraj Chokshi | 4.16.19 | THE NEW YORK TIMES

YouTube is finally coming back to Amazon’s Fire TV devices

By Chris Welch | 4.18.19 | THE VERGE

EU Adopts Copyright Reform, Google And Facebook Face Challenges

By Laurie Sullivan | 4.15.19 | MEDIAPOST

Video Advertising Trends

Why Advertisers Struggle To Get the Most Out of Their First-Party Data

By Ross Benes | 4.21.19 | EMARKETER

Breaking Out Video Ads: Native vs. In-Stream

By Blake Droesch | 4.17.19 | EMARKETER

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Martech Monday | April 15, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

By Ross Benes | 4.11.19 | EMARKETER

Political Advertising’s Bigger Concern: Truth Of Video Or Images?

By Wayne Friedman | 4.9.19 | MEDIAPOST

YouTube News

YouTube reportedly using ‘quality watch time’ as new internal measure for video success

By Ben Schoon | 4.12.19 | 9 TO 5 GOOGLE

YouTube TV raises monthly price to $50, but adds Discovery channels

By Chris Welch | 4.10.19 | THE VERGE

Brand Safety

2019 Update: How Does Brand Safety Impact Consumer Perception?

4.12.19 | ADCOLONY

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Martech Monday | April 1, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Global Digital Ad Spending 2019 Report

By Jasmine Enberg | 3.28.19 | EMARKETER

How omnichannel grocers can win as shopping moves online

By Christy Smith | THINK WITH GOOGLE

YouTube News

YouTube TV is now available in every TV market in the US

By Chaim Gertenberg | 3.28.19 | THE VERGE

YouTube creators are still trying to fight back against European copyright vote

By Julia Alexander | 3.27.19 | THE VERGE

Connected TV Advertising

Connected TV Rises, Broadcast Produces Best Overall Ad Metrics

By Wayne Friedman | 3.29.19 | MEDIA POST

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Martech Monday | March 25, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Video Advertising Trends

Q1 2019 Digital Video Trends

By Paul Verna | 3.21.19 | EMARKETER

What Role Does Digital Play in US Parents’ Shopping

By Lucy Koch | 3.17.19 | EMARKETER

YouTube News

YouTube terminates ‘Fantastic Adventures’ channel as stars’ adopted mother faces abuse charge

By Doha Madani | 3.20.19 | NBC NEWS

Connected TV Advertising

Identity and Advanced TV Have Reshaped Video Advertising

By Victor Wong | 3.21.19 | ADWEEK

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Martech Monday | March 11, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube is testing a fact-check tool that debunks conspiracy theories

By Rebecca Stewart | 3.10.19 | THE DRUM

YouTube fought Brie Larson trolls by changing its search algorithm

By Julia Alexander | 3.8.19 | THE VERGE

Brand Safety

Who Cares About Brand Safety?

By Ross Benes | 3.10.19 | EMARKETER

Connected TV Advertising

52% of US homes watch internet video on a connected TV

3.8.19 | BROADBAND TV NEWS

Advertising Audiences

What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type

By Joe Mandese | 3.8.19 | MEDIAPOST

Martech Monday | March 4, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube Bans Comments On Videos Deemed Vulnerable To Pedophiles Amid Ad Pullback

By Bill Chappell | 3.1.19 | NPR

YouTube is demonetizing all videos about Momo

By Julia Alexander | 3.1.19 | THE VERGE

YouTube’s cable TV alternative now has more than 1 million paying subscribers

By Nick Bastone | 3.1.19 | BUSINESS INSIDER

Connected TV Advertising

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push

By Erica Sweeney | 2.25.19 | MARKETING DIVE

Get Ready for Connected-TV-First Advertising

By Mark Zagorski | ADWEEK

Still Early Days for TV Ad Innovation

By Ross Benes | 2.27.19 | EMARKETER

Martech Monday | February 11, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube CEO Says Platform Grew Up In 2018

By Alex Werpin | 2.5.19 | MEDIA POST

YouTube Advertising Updates

More ways to drive results with TrueView for action

By Nicky Rettke | 2.5.19 | GOOGLE ADS BLOG

Expanded audience and buying features for the YouTube Masthead

By Amy Vaduthalakuzhy | 2.4.19 | GOOGLE ADS BLOG

Video Advertising Insights

Super Bowl Ad Recall Dips For Brands That Excel Online

By Laurie Sullivan | 2.7.19 | MEDIA POST

A Funnel Thing Happened On The Way To A Converged Marketplace

By Joe Mandese | 2.7.19 | MEDIA POST

Does OTT Have an Ad Fraud Problem?

By Ross Benes | 2.4.19 | EMARKETER