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A MARKETER’S GUIDE TO IDENTIFYING & ELIMINATING AD WASTE [5 PROVEN WAYS]
As more people shop online, businesses have responded by increasing their advertising on digital platforms. In 2021, global digital advertising expens...
The Ultimate Guide to Diversity & Inclusion [Insights from Experts]
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No Cookies? No Problem for YouTube
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How Political Advertisers Might Harness Google Advertising
Online News Will Blow Up In 2020: Here’s How Political Advertisers Can Take Advantage Video, especially live video, is one of the fastest-growing media channels, according to CNN Digital VP of global video Wendy Brundige. She reported that CNN had...
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Channel Factory’s 2018 Brand Suitability Best Practices
YouTube’s internal brand suitability protocols aren’t the end of the story. Brands have to take ultimate responsibility for their brand suitability. Channel Factory’s 2018 Brand Suitability Best Practices Guide is a great place to start if you want to learn...
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Diversity & Representation in Advertising
feat. Kara McClure, Global Partnerships Director, Mindshare