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Odds are that you’ve seen a ton of different advertisements on YouTube while watching your favorite channels, but have you ever thought about putting your own content out there to help advertise your business? Anyone can easily advertise on YouTube,...
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Creative Pivots In Constantly Changing Times
Top advertisers revise creative on average once every 10.4 days, but nothing could have prepared them for the creative revisions demanded by the first half of 2020. The quarantine lockdown prompted massive rethinks at every brand marketing department and agency...
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Diversity & Representation in Advertising
feat. Kara McClure, Global Partnerships Director, Mindshare