Martech Monday | 4/15/2019

Martech Monday | April 15, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

 

Video Advertising Trends

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

By Ross Benes | 4.11.19 | EMARKETER

Political Advertising’s Bigger Concern: Truth Of Video Or Images?

By Wayne Friedman | 4.9.19 | MEDIAPOST

 

YouTube News

YouTube reportedly using ‘quality watch time’ as new internal measure for video success

By Ben Schoon | 4.12.19 | 9 TO 5 GOOGLE

YouTube TV raises monthly price to $50, but adds Discovery channels

By Chris Welch | 4.10.19 | THE VERGE

 

Brand Safety

2019 Update: How Does Brand Safety Impact Consumer Perception?

4.12.19 | ADCOLONY

 

Post by ben Leyland

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