Martech Monday | 2/11/2019

Martech Monday | February 11, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

YouTube News

YouTube CEO Says Platform Grew Up In 2018

By Alex Werpin | 2.5.19 | MEDIA POST

 

YouTube Advertising Updates

More ways to drive results with TrueView for action

By Nicky Rettke | 2.5.19 | GOOGLE ADS BLOG

Expanded audience and buying features for the YouTube Masthead

By Amy Vaduthalakuzhy | 2.4.19 | GOOGLE ADS BLOG

 

Video Advertising Insights

Super Bowl Ad Recall Dips For Brands That Excel Online

By Laurie Sullivan | 2.7.19 | MEDIA POST

A Funnel Thing Happened On The Way To A Converged Marketplace

By Joe Mandese | 2.7.19 | MEDIA POST

Does OTT Have an Ad Fraud Problem?

By Ross Benes | 2.4.19 | EMARKETER

Post by ben Leyland

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