Martech Monday | April 29, 2019

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe. Find out what you’ve been missing over the past week!

Google Ads News

Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed

4.25.19 | GOOGLE ADS HELP

More ways to find authoritative information in Europe

By Lie Junius | 4.24.19 | GOOGLE BLOG

YouTube News

YouTube Influencers Finding New Challenges

By Laurie Sullivan | 4.26.19 | MEDIAPOST

Brand Safety

YouTube recommended a Russian media site thousands of times for analysis of Mueller’s report, a watchdog group says

By Drew Harwell and Craig Timberg | 4.26.19 | THE WASHINGTON POST

Connected TV Advertising

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

By Ross Benes | 4.22.19 | EMARKETER