Martech Monday | December 18, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

YouTube News

Google Adds New Video Ad CTAs for YouTube

By Andrew Hutchinson | 12.13.18 | SOCIAL MEDIA TODAY

YouTube removed 1.6 million channels last quarter, mostly for being spam or scams

By Jillian D’Onfo | 12.13.18 | CNBC

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

By Chris Harihar | 12.13.18 | GLOBAL NEWSWIRE

Martech Monday | December 10, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

YouTube Trends

YouTube game videos were viewed for 50 billion hours in 2018

By Dean Takahashi | 12.8.18 | VENTURE BEAT

Netflix’s biggest competition isn’t sleep – It’s YouTube

By Manish Singh | 12.9.18 | VENTURE BEAT

YouTube News

YouTube deletes cheating videos after BBC investigation

By Branwen Jeffreys and Edward Main | 12.6.18 | BBC

Brand Safety

Tabloid news and false positives: Examining the brand safety cycle

By Nick Welch | 12.5.18 | MARKETING TECH

Martech Monday | December 3, 2018

Channel Factory is committed to bringing you the most relevant industry updates across the Martech universe.  Find out what you’ve been missing over the past week!

YouTube Trends

Notable 2018 Behavioral Trends on YouTube

By Gina Shalavi | 11.27.18 | ADWEEK

YouTube News

YouTube Originals will become free and ad-supported by 2020

By Sarah Perez | 11.27.18 | TECH CRUNCH

YouTube annotations will disappear for good in January

By Jon Porter | 11.27.18 | THE VERGE

Disney and Google expand strategic relationship

By Philipp Schindler | 11.27.18 | GOOGLE ADS BLOG

Advertising Insights

Fad or future? Video Advertising’s $28 Billion Question

By Kazu Takiguchi | 11.30.18 | MARTECH ADVISOR